Digital Marketing Manager developing and optimizing digital marketing strategies for national campaigns. Collaborating with various teams and managing performance - focused projects.
About the role
- Associate Online Marketing Manager supporting customer acquisition efforts for People Inc. through campaign execution and performance optimization across diverse channels.
Responsibilities
- Support end-to-end setup and trafficking of campaigns across Paid Search (Google/Bing), Paid Social (Meta), Affiliate, SMS, Email, and Programmatic platforms
- Execute technical campaign builds, including audience segmenting, UTM tagging, and creative uploading
- Support the QA process to ensure all tracking links, landing pages, and creative assets are functioning as expected before launch
- Coordinate with internal creative teams and senior marketing staff to ensure assets meet platform specifications and deadlines
- Monitor weekly campaign performance to ensure delivery is on pace and within budget parameters
- Implement A/B tests (creative, copy, and landing pages) as directed by senior staff to improve conversion rates
- Pull and aggregate performance data from various platforms to support weekly and monthly reporting
- Maintain organized records of historical campaign performance and testing outcomes
- Actively monitor and respond to comments on Meta ads to maintain brand sentiment
- Identify 'frequently asked questions' in ad comments to provide feedback for future ad copy optimizations
Requirements
- BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training)
- 1–3 years of experience in digital marketing, specifically within paid media execution or ad operations
- Experience with subscription-based marketing or e-commerce is a plus
- Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs)
- A strong understanding of tracking pixels, URL parameters (UTMs), and the general 'plumbing' of digital marketing
- An almost 'obsessive' attention to detail—you are the final line of defense before a campaign goes live
- Comfortable working in Excel/Google Sheets to organize data and identify basic trends
- Ability to work cross-functionally with creative, strategy, and technical teams
- Comfortable in a high-volume environment where priorities can shift based on performance data
Benefits
- medical, dental, vision, prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Director of Digital Marketing overseeing comprehensive strategies for C3 Industries and High Profile Cannabis Shops. Focusing on digital presence and e - commerce effectiveness in a regulated industry.
Digital Marketing Manager for People Inc. driving digital advertising across platforms like Meta and Google, optimizing campaigns, collaborating with teams, and reporting performance.
Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
Director of Digital Marketing leading strategy and execution for BeatBox’s digital and social media presence. Manage a growing team and drive brand awareness through innovative online campaigns.
Digital Marketing Executive managing go - to - market strategies and campaigns for B2B SaaS solutions. Collaborating with teams across Germany and Vietnam to drive marketing efforts in Europe.
Digital Marketing and Social Media Manager executing global marketing strategies for SOPHiA GENETICS. Collaborating with teams to implement data - driven campaigns for healthcare advancements in digital marketing.
Senior Digital Marketeer in LYNX's Demand Creation Squad maximizing engagement and brand consideration through innovative media strategies. Lead cross - channel campaigns while collaborating with agile teams in Amsterdam.
Digital Marketing Content Strategist shaping content strategy for Business Banking at U.S. Bank. Collaborating to ensure content supports digital marketing goals and engages business owners.
Online Marketing Manager enhancing digital marketing strategies for a sustainability - focused company in water management. Involves SEO, performance marketing, and coordinating marketing efforts across teams.