Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
About the role
- Digital Marketing and Social Media Manager executing global marketing strategies for SOPHiA GENETICS. Collaborating with teams to implement data-driven campaigns for healthcare advancements in digital marketing.
Responsibilities
- Execute global digital marketing initiatives aligned with company strategy and regional needs
- Translate global go-to-market strategies into digital campaign plans across all established channels
- Support regional teams in localizing and implementing messaging and campaigns
- Develop and manage multi-channel campaigns to drive awareness and lead generation
- Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
- Track performance metrics and recommend tactical optimizations
- Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
- Manage website content updates and optimization for lead generation
- Partner with content and field marketing to build strategic landing pages
- Optimize website performance using SEO, PPC, and Google Analytics insights
- Monitor inbound traffic, engagement metrics, and conversion rates
- Support field and content marketing teams in activating digital campaigns
- Develop nurture programs and retargeting strategies aligned with audience segmentation
- Ensure timely setup and deployment of digital assets and landing pages
- Compile dashboards and performance reports using analytics tools
- Identify areas for optimization and recommend improvements based on data
- Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
- Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
- Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
- Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
- Integrate social campaigns into broader demand generation, ABM, and paid media strategies
Requirements
- Degree level educated or equivalent in digital marketing, web design, communications, or related field
- 5–7 years of experience in digital marketing
- Experience working in international organizations preferred
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
- Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
- Knowledge of GDPR, CCPA, and CAN-SPAM compliance
- Proficiency with Microsoft 365 Suite
- Experience with marketing automation platforms (Pardot preferred)
- Google Analytics, Google Ads Certified
- CRM platforms (Salesforce preferred)
- SEO tools and keyword research platforms
- Project management tools (JIRA Preferred)
- Knowledge of social media advertising platforms
- Experience with an ABM platform a plus
- Strong analytical mindset with ability to translate data into action
- Experience building and optimizing digital campaigns
- Solid understanding of marketing automation and lead lifecycle management
- Strong organizational and project management skills
Benefits
- Outstanding Medical, Dental & Vision with 90% Employer Contribution
- Company matched 401K at 4%
- Company-paid short & long-term disability insurance
- FSA commuter benefits
- 20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
- Free EAP
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Digital Marketing Manager at QMH Consulting developing marketing strategies and managing agency collaborations. Focused on digital marketing activities and international project cooperation in Asia.
Digital Marketing & Event Manager planning marketing strategies and networking events for Ubitec GmbH. Developing campaigns and supporting HR in employer branding initiatives.
Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
Digital Marketing & AI Content Intern supporting marketing initiatives at Nations Roof. Focusing on AI - assisted content development and launching the Nations Roof Learning Library.
Digital Marketing Manager at Newton responsible for enhancing corporate digital presence and managing external suppliers. Delivering a comprehensive digital marketing strategy and driving performance across digital channels.
Digital Marketing Specialist planning and executing performance marketing campaigns across multiple channels for Coda, a global commerce growth engine. Collaborating with stakeholders to drive user acquisition and revenue growth.
Digital Marketing Intern supporting growth strategies, content systems, and performance marketing for a high - growth SaaS startup in Berlin. Analyzing data and optimizing marketing performance across channels.
Digital Marketing Specialist managing SEO and Paid Search strategies for Yooz. Engaging in competitive analysis and landing page optimization in a hybrid work environment.
Growth & Digital Marketing Specialist reinforcing Growth area through tasks like CRO and SEO at Cloud District. Collaborating across teams to drive growth with real and authentic approaches.