Hybrid Digital Marketing Specialist

at Coda

• Job title: Digital Marketing Specialist
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Jakarta, Indonesia

About the role

• Digital Marketing Specialist planning and executing performance marketing campaigns across multiple channels for Coda, a global commerce growth engine. Collaborating with stakeholders to drive user acquisition and revenue growth.

Responsibilities

• You will plan, execute, and optimise performance marketing campaigns across Search, Paid Social, and other digital channels to drive profitable user acquisition and revenue growth
• You will manage day-to-day media buying activities across platforms including Google Ads, Microsoft Ads/Bing, Meta Ads, TikTok Ads, and LinkedIn Ads, while supporting testing on emerging or additional channels where relevant
• You will support the development of detailed media plans, including budget allocation, channel strategy, audience approach, and forecast projections based on platform media estimations and business targets
• You will monitor campaign delivery, pacing, efficiency, and return on investment, and make data-driven recommendations to improve performance
• You will work closely with internal stakeholders to translate business goals into channel strategy, execution plans, and measurable performance outcomes
• You will develop and execute campaign testing frameworks across creative, targeting, bidding, landing page experience, and messaging to improve performance over time
• You will contribute to advertising creative planning by identifying testing opportunities, reviewing performance trends, and generating actionable insights on what drives better conversion outcomes
• You will support CRM marketing initiatives across email, push notification, or lifecycle campaigns using tools such as Mailjet, CleverTap, or similar platforms when needed
• You will analyse campaign and website performance using analytics platforms such as GA4 and other reporting tools to identify optimisation opportunities and communicate insights clearly
• You will prepare regular performance reports, campaign reviews, and learning agendas for internal stakeholders, with clear commentary on results, risks, and next steps
• You will stay current on the latest adtech, martech, platform changes, and industry trends, and proactively identify relevant opportunities for experimentation or process improvement
• You will maintain a high level of execution accuracy and attention to detail across campaign setup, tracking, reporting, creative trafficking, and budget management in a fast-paced environment

Requirements

• Minimum Bachelor’s degree in Marketing, Business, Communications, or a related field
• 2–4 years of hands-on experience in performance marketing, media buying, or digital advertising, preferably in consumer tech, eCommerce, agency, or other performance-driven environments
• Strong hands-on experience in paid media campaign management, with priority expertise in Google Ads and Meta Ads, and working knowledge of TikTok Ads and LinkedIn Ads
• Experience with Microsoft Ads/Bing is strongly preferred; experience in programmatic media buying is a plus
• Strong understanding of campaign setup, bid strategy, audience targeting, tracking structure, attribution basics, and performance optimisation across major digital advertising platforms
• Experience creating media plans, budget projections, and performance forecasts using platform planning tools, historical benchmarks, and expected ROI assumptions
• Strong analytical capability and commercial understanding, with confidence in evaluating campaign efficiency, conversion performance, CAC, ROAS, and overall return on investment
• Hands-on knowledge of GA4 is required; familiarity with Looker Studio or other dashboard/reporting tools is a plus
• Exposure to CRM or lifecycle marketing tools such as Mailjet, CleverTap, or similar platforms is a plus
• Experience working on advertising creative testing, performance analysis, and creative learning frameworks is preferred
• Strong attention to detail, structured thinking, and the ability to manage multiple priorities under a fast-paced working environment
• Curiosity and willingness to keep up with the latest developments in adtech, martech, automation, and platform updates
• Understanding of Agentic AI, prompt engineering, or AI-assisted workflows for performance marketing is a plus
• Strong written and verbal communication skills in English.

Benefits

• We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.