IMPACT is a sales and marketing training company that helps growing organizations end their dependency on outsourced agencies and, instead, bring that talent in-house.
When you hire IMPACT to train your sales and marketing teams, we help you implement our They Ask, You Answer framework.
This system gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster.
And in today’s marketplace, if you want to win customers and future-proof your business, you need to invest in your team and take control of your success.

IMPACT

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digital-marketing

IMPACT is a company that specializes in coaching and training programs focused on transforming the sales and marketing strategies of businesses. Through its "They Ask, You Answer" framework, IMPACT helps organizations improve their sales performance, web design, marketing strategies, and AI enablement to drive sustainable revenue growth. The company offers a holistic system that adapts to modern buying behaviors and assists clients in building internal capabilities to become self-sufficient. Additionally, IMPACT hosts community events, offers certifications, and provides free learning resources to help businesses innovate and grow.

IMPACT is a sales and marketing training company that helps growing organizations end their dependency on outsourced agencies and, instead, bring that talent in-house.

When you hire IMPACT to train your sales and marketing teams, we help you implement our They Ask, You Answer framework. This system gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster.

And in today’s marketplace, if you want to win customers and future-proof your business, you need to invest in your team and take control of your success.

• Teach and coach the Endless Customers methodology to a portfolio of 12-15 clients, with the ability to clearly explain concepts, best practices, and execution across all five core components of the system.
• Lead written content strategy and optimization, including SEO, AEO (Answer Engine Optimization), GEO optimization, and the use of structured data and schema to improve discoverability and search performance.
• Develop and teach YouTube strategy, including channel creation, video optimization, publishing cadence, audience growth, and performance analysis to help content get found and drive demand.
• Guide short-form video and social media strategy, including platform-specific best practices, content planning, optimization, and distribution across major social channels.
• Coach on 1:1 video strategy, including use cases for sales, customer success, recruiting, and internal communication to drive engagement and trust.
• Support marketing automation and CRM execution, primarily in HubSpot (and related tools), including campaign setup, workflows, segmentation, and performance tracking.
• Lead website optimization and strategy, including messaging, conversion paths, content structure, and alignment with customer journeys.
• Develop and teach email marketing and automation strategies, including nurture campaigns, broadcast emails, personalization, and performance optimization.
• Advise on ad creative and video ads, including messaging, scripting, and creative best practices that align with content and brand strategy.
• Leverage AI tools for marketing, including content creation, optimization, repurposing, and efficiency improvements, while teaching responsible and effective AI use.
• Translate complex marketing concepts into practical, repeatable frameworks, enabling clients or internal teams to confidently execute on their own.

Digital Marketing Coach

Digital Marketing Coach guiding small businesses in the Endless Customers methodology. Collaborating with teams to enhance marketing strategies and coach executives through digital transformations.

creative-strategist

• Lead the strategy and execution of video content that aligns with brand standards, supports revenue growth, and strengthens market positioning.
• Responsible for pre-production, scripting, filming, editing, managing creative assets across website, social channels, podcast, and paid ads.
• Analyze and report on video performance; maintain video equipment.
• Collaborate with the marketing team and CEO to translate executive vision into creative video content.
• Own IMPACT’s YouTube channel, producing long-form and Shorts content while overseeing video ad campaigns.
• Produce 3-5 high-quality videos per week, ensuring strong alignment to brand standards and minimal rework.

Video and Creative Lead

Video and Creative Lead responsible for video content strategy and execution to drive revenue. Leading video production efforts across platforms at IMPACT.

content-manager

• Maintain an editorial calendar that is well-planned, clear, and consistently executed.
• Publish content and videos to the website, social media, or on YouTube, while ensuring the content is “on-brand” and aligns with IMPACT’s Marketing Manifesto.
• Regularly audit old content. Optimize content to improve messaging to be more on-brand, increase reach and conversions as well as correctly remove content from our website and search engines where it makes sense (not making any technical errors).
• Maintain a handful of content pieces that need to be regularly maintained (ie. best websites, upcoming events, recommended software, etc.)
• Ensure CTAs are high-converting, on-brand, and aligned with campaign messaging.
• Collaborate with the sales team for content ideas and how they can be leveraging content assets for Assignment Selling/closing deals faster. This includes watching call recordings.
• Actively collaborate with the Director of Creative and Video to develop, optimize, and repurpose content across formats.
• Consistently evaluate and improve past content, updating articles, adding videos, and optimizing for SEO and AEO.
• Relentlessly identify and experiment with new strategies and tactics to dramatically improve the reach and engagement of our content.
• Regularly track social media and YouTube content performance using a social analytics platform, using data insights to refine strategy and improve engagement.
• Monitor and engage with audiences across social media platforms, responding to comments and fostering conversations (including on Reddit).
• Test and refine engagement strategies, experimenting with different post formats, hooks, and storytelling techniques to maximize comments, shares, and interaction.
• Optimize video content for distribution, ensuring clips from podcasts, webinars, and events are repurposed effectively for social and YouTube.
• Stay ahead of industry trends in social media, video content, and audience engagement, ensuring IMPACT remains at the forefront of digital marketing.

Content Manager

Content Manager creating and managing strategic content to enhance IMPACT's marketing and sales efforts. Overseeing editorial planning and publication across digital platforms.

• Review written content (articles, sales pages, educational resources) for clarity and structure
• Review video content (assignment selling, 1:1 videos, educational videos) for clarity and structure
• Provide feedback using the Endless Customers standards
• Document coaching in HubSpot, noting decisions, action items, owners, and next steps
• Help to maintain clean, reliable CRM records to ensure continuity and accountability
• Support follow-through on agreed-upon actions between coaching sessions
• Help implement agreed-upon plans, track progress on content and video execution, surface blockers or execution gaps early
• Support consistency and momentum across engagements
• Learn and apply the Endless Customers framework
• Participate in and observe coaching calls as a listener
• Build a foundational understanding of buyer behavior, trust, and digital sales
• Demonstrate continuous improvement and readiness for greater responsibility over time.

Junior Digital Marketing Coach

Junior Digital Marketing Coach working with coaches supporting execution-heavy responsibilities. Helping clients with content marketing operations and driving sustainable growth.

IMPACT is a sales and marketing training company that helps growing organizations end their dependency on outsourced agencies and, instead, bring that talent in-house. When you hire IMPACT to train your sales and marketing teams, we help you implement our They Ask, You Answer framework. This system gets leadership aligned on goals, marketing producing content that helps buyers make decisions, and sales teams moving deals through the pipeline faster. And in today’s marketplace, if you want to win customers and future-proof your business, you need to invest in your team and take control of your success.

IMPACT

About the company

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4 jobs found

Digital Marketing Coach

IMPACT

Video and Creative Lead

IMPACT

Content Manager

IMPACT

Junior Digital Marketing Coach

IMPACT