C3 Industries is led by a passionate, creative, and hardworking team of cannabis cultivation and processing experts.
We produce and sell the highest quality, indoor cannabis flower and extracted products (Cloud Cover Cannabis) at our state-of-the-art facilities and retail storefronts (High Profile Boutique Cannabis) throughout Michigan and Oregon, with active expansion underway within Missouri and Massachusetts markets and communities.
At C3I our product is cannabis, but our most important asset is our people.
We believe in hiring locally, offering competitive compensation packages, and giving our employees an opportunity to learn and grow.
As a company, we are committed to being active corporate citizens and community members and celebrate diversity and inclusion.

C3 Industries

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people-operations

C3 Industries is a private, vertically-integrated, multi-state cannabis company with operations in five states in the US. The company was started by veteran players in the cannabis industry and strives to deliver high-quality products with strong brand recognition. It has a significant presence with 29 retail locations in states such as Michigan, Missouri, Massachusetts, Connecticut, Illinois, and New Jersey, as well as 6 cultivation and manufacturing facilities across over 200,000 sq ft. C3 Industries has a track record of organic growth in competitive, open cannabis markets, aiming to provide excellent customer service and notable value. The company is expanding, with plans to open up to 20 more cannabis dispensaries in Michigan in the coming years.

C3 Industries is led by a passionate, creative, and hardworking team of cannabis cultivation and processing experts. We produce and sell the highest quality, indoor cannabis flower and extracted products (Cloud Cover Cannabis) at our state-of-the-art facilities and retail storefronts (High Profile Boutique Cannabis) throughout Michigan and Oregon, with active expansion underway within Missouri and Massachusetts markets and communities.

At C3I our product is cannabis, but our most important asset is our people. We believe in hiring locally, offering competitive compensation packages, and giving our employees an opportunity to learn and grow. As a company, we are committed to being active corporate citizens and community members and celebrate diversity and inclusion.

• Lead and evolve the enterprise Human Resources function.
• Serve as a strategic business partner to executive leadership.
• Monitor, analyze, and update strategies and policies in response to evolving labor market trends.
• Enhance HR process efficiency by driving standardization and automation.
• Lead workforce planning and labor cost forecasting.
• Build and maintain executive level workforce dashboards.
• Oversee HRIS strategy, system automation, reporting integrity, and data governance.
• Negotiate and manage company-wide benefits strategy.
• Provide strategic leadership in union engagement and collective bargaining.
• Ensure multi-state compliance and audit readiness.
• Design and govern compensation strategies.
• Build structured talent acquisition pipelines and succession planning.
• Manage Human Resources budget and align HR initiatives with enterprise financial performance.
• Build and coach a high-performing HR leadership team.

Vice President, People & Culture

Vice President of People & Culture leading HR functions for C3 Industries, a multi-state cannabis operator. Overseeing labor relations, compliance, and organizational development initiatives.

digital-marketing

• Develop and execute a comprehensive digital marketing strategy.
• Oversee all digital touchpoints, including website management, SEO/SEM, paid media, social media, and e-commerce.
• Serve as the primary strategist for all digital marketing initiatives.
• Oversee paid media strategy and performance across Meta and Google Ads.
• Support and report on comprehensive analytics dashboards.
• Conduct deep-dive performance analysis on paid media campaigns.
• Lead the development and execution of a holistic, data-informed digital marketing strategy.
• Manage substantial paid media budgets.
• Design and oversee execution of sophisticated A/B and multivariate testing programs.
• Partner with the Retail leadership team to support digital marketing for retail locations.
• Act as a strategic partner across marketing functions on inbound and outbound campaigns.
• Lead e-commerce analytics and conversion rate optimization.
• Develop and oversee advanced e-commerce analytics frameworks.
• Oversee SEO strategy execution in partnership with external SEO agency.
• Provide strategic oversight for digital merchandising and content optimization.

Director of Digital Marketing, Ecommerce

Director of Digital Marketing overseeing comprehensive strategies for C3 Industries and High Profile Cannabis Shops. Focusing on digital presence and e-commerce effectiveness in a regulated industry.

human-resources

• Serve as a strategic advisor to field and corporate functional leaders, ensuring HR considerations, risks, and people impacts are integrated into planning and decisions.
• Partner with Retail, Facilities, Safety, Operations, Finance, and other teams to align initiatives, address workforce implications, and maintain compliant, employee centered solutions.
• Identify emerging risks or trends within field operations and proactively recommend strategies to the VP of People & Culture and operational leadership.
• Strengthen the connection between human resource strategy and field execution by ensuring consistent communication, aligned decision making, and well-supported leaders.
• Lead change management initiatives impacting field teams, ensuring operational leaders understand implications, risks, and best practices for effective adoption.
• Support field leaders and cross-functional partners as they navigate organizational shifts, new processes, and culture-building efforts.
• Evaluate field leader capabilities and organizational dynamics, identifying risks or gaps that could impact performance, morale, or compliance.
• Help design and deliver field-focused leadership development and communication strategies to drive cultural alignment and operational consistency.
• Serve as escalation point for complex, multi-layered employee relations matters, ensuring decisions minimize risk and align with employment law and company policies.
• Partner with Legal, Operations, and Facilities teams to ensure organizational decisions involving employees are well-informed, consistent, and risk aware.
• Guide Field HR Business Partners and field leadership in effective documentation, investigation, performance management, and conflict-resolution practices.
• Conduct risk assessments related to employee relations trends, policy application, leadership effectiveness, and workplace culture.
• Monitor field environments for vulnerability indicators and communicate risks to operations and executive leadership.
• Develop processes and leader training that strengthen trust, visibility, and responsiveness throughout field operations.
• Direct Field HR operations related to union engagement, including contract administration, compliance with collective bargaining agreements, and collaboration with field leadership to ensure consistent and legally compliant HR practices across designated markets.
• Lead development of clear, operationally aligned HR processes, SOPs, and field-facing playbooks used across Retail, Facilities, and corporate field functions.
• Collaborate with operations and corporate functional leaders to evaluate the people impact of proposed processes or initiatives, identifying risks, gaps, and opportunities for improvement.
• Ensure policies and practices support compliance, consistency, and positive employee experience across all field locations.
• Identify areas where structure or standardization is needed and create mechanisms to reduce future risk and operational ambiguity.
• Provide leadership, coaching, and development to Field HR Business Partners, ensuring the team functions as a high-performing, trusted partner to the field.
• Set clear expectations around risk assessment, documentation standards, communication practices, and cross-functional partnership.
• Ensure HRBPs deliver consistent, aligned support that reflects the organization’s mission, culture, and compliance standards.
• Review HR and operational data to identify risks, trends, and opportunities impacting field teams.
• Provide actionable recommendations to field leadership and the VP of People & Culture based on metrics, employee relations data, turnover trends, and operational feedback.
• Maintain regular communication with key cross-functional partners to ensure alignment between operational goals and HR risk mitigation strategies.

Director, Field Human Resources

Director of Field Human Resources leading human resource strategy and risk mitigation across retail operations and enhancing employee experiences. Partnering with field leadership for strategic HR guidance and compliance measures.

ecommerce

• Coordinate the execution and launch of promotional campaigns across digital platforms, including the website and in-store screen displays, with emphasis on conversion optimization.
• Support and maintain product categorization, taxonomy, and navigation structures for the customer, optimizing user experience and product discoverability, particularly on mobile devices.
• Manage retail store listings on the C3 websites and across numerous third-party sites, such as Google My Business, via a centralized platform, updating timely store information and continuing to optimize listings in accordance with retail strategy.
• Collaborate with the Digital Marketing, Buying and Planning, Retail Operations, and Retail teams to inform strategic decisions, improvements, and opportunities based on a detailed understanding of available digital platform features.
• Collaborate with key C3 partners and vendors on the technical implementation of new features and practices, including the review of updates to C3 websites, point-of-sale systems, ecommerce platforms, and in-store digital displays, with emphasis on optimizing customer experience.
• Support and execute digital merchandising strategies based on sales data, inventory levels, seasonal trends, and customer behavior analytics.
• Implement optimizations of category page layouts, filters, and sorting options to enhance user experience and product discovery.
• Collaborate with customer service team to address product-related customer feedback and improve digital experience.
• Implement personalization strategies based on customer segmentation, purchase history, and browsing behavior.
• Partner with Buying and Planning and Marketing team to implement dynamic pricing strategies and promotional structures.
• Coordinate with the Buying and Planning team on new product launches and highlights, ensuring smooth, comprehensive launches across platforms.
• Ensure discounts are optimally presented and organized across digital platforms for customer conversion and alignment with retail strategy.
• Help facilitate implementation of product content and optimizations, including product descriptions, specifications, compliance information, and SEO-friendly copy.
• Assist in digital asset management workflow for product photography, videos, and graphic elements across all platforms.
• Ensure compliance with cannabis advertising regulations while maximizing product appeal and conversion potential.

Ecommerce Operations Specialist

Ecommerce Operations Specialist managing product presentation and promotions across digital channels for cannabis brands. Focused on optimizing conversion rates, customer experience, and collaboration with various teams.

C3 Industries is led by a passionate, creative, and hardworking team of cannabis cultivation and processing experts. We produce and sell the highest quality, indoor cannabis flower and extracted products (Cloud Cover Cannabis) at our state-of-the-art facilities and retail storefronts (High Profile Boutique Cannabis) throughout Michigan and Oregon, with active expansion underway within Missouri and Massachusetts markets and communities. At C3I our product is cannabis, but our most important asset is our people. We believe in hiring locally, offering competitive compensation packages, and giving our employees an opportunity to learn and grow. As a company, we are committed to being active corporate citizens and community members and celebrate diversity and inclusion.

C3 Industries

About the company

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4 jobs found

Vice President, People & Culture

C3 Industries

Director of Digital Marketing, Ecommerce

C3 Industries

Director, Field Human Resources

C3 Industries

Ecommerce Operations Specialist

C3 Industries