Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
About the role
- Director of Digital Marketing overseeing comprehensive strategies for C3 Industries and High Profile Cannabis Shops. Focusing on digital presence and e-commerce effectiveness in a regulated industry.
Responsibilities
- Develop and execute a comprehensive digital marketing strategy.
- Oversee all digital touchpoints, including website management, SEO/SEM, paid media, social media, and e-commerce.
- Serve as the primary strategist for all digital marketing initiatives.
- Oversee paid media strategy and performance across Meta and Google Ads.
- Support and report on comprehensive analytics dashboards.
- Conduct deep-dive performance analysis on paid media campaigns.
- Lead the development and execution of a holistic, data-informed digital marketing strategy.
- Manage substantial paid media budgets.
- Design and oversee execution of sophisticated A/B and multivariate testing programs.
- Partner with the Retail leadership team to support digital marketing for retail locations.
- Act as a strategic partner across marketing functions on inbound and outbound campaigns.
- Lead e-commerce analytics and conversion rate optimization.
- Develop and oversee advanced e-commerce analytics frameworks.
- Oversee SEO strategy execution in partnership with external SEO agency.
- Provide strategic oversight for digital merchandising and content optimization.
Requirements
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- 5+ years of digital marketing experience, with at least 3 years in a leadership role.
- Cannabis industry experience preferred.
- Familiarity with cannabis-specific platforms (Weedmaps, Leafly, SpringBig, HubSpot, Leaf Logix) is highly desirable.
- Advanced proficiency in Google Analytics 4, Google Tag Manager, Meta Business Manager, and Google Ads platform.
- Deep understanding of digital marketing channels including SEO, SEM, paid social, and web UX.
- Excellent written and verbal communication skills.
- Strong analytical and project management abilities.
- Proactive, adaptable, and able to thrive in a dynamic, fast-paced, and highly regulated industry.
- A strategic thinker and collaborative leader who also enjoys rolling up their sleeves to execute.
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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