Marketing Manager responsible for lead generation at E - Commerce agency in Cologne. Collaborating with management and sales on marketing strategies to strengthen the Webmatch brand.
About the role
- Ecommerce Operations Specialist managing product presentation and promotions across digital channels for cannabis brands. Focused on optimizing conversion rates, customer experience, and collaboration with various teams.
Responsibilities
- Coordinate the execution and launch of promotional campaigns across digital platforms, including the website and in-store screen displays, with emphasis on conversion optimization.
- Support and maintain product categorization, taxonomy, and navigation structures for the customer, optimizing user experience and product discoverability, particularly on mobile devices.
- Manage retail store listings on the C3 websites and across numerous third-party sites, such as Google My Business, via a centralized platform, updating timely store information and continuing to optimize listings in accordance with retail strategy.
- Collaborate with the Digital Marketing, Buying and Planning, Retail Operations, and Retail teams to inform strategic decisions, improvements, and opportunities based on a detailed understanding of available digital platform features.
- Collaborate with key C3 partners and vendors on the technical implementation of new features and practices, including the review of updates to C3 websites, point-of-sale systems, ecommerce platforms, and in-store digital displays, with emphasis on optimizing customer experience.
- Support and execute digital merchandising strategies based on sales data, inventory levels, seasonal trends, and customer behavior analytics.
- Implement optimizations of category page layouts, filters, and sorting options to enhance user experience and product discovery.
- Collaborate with customer service team to address product-related customer feedback and improve digital experience.
- Implement personalization strategies based on customer segmentation, purchase history, and browsing behavior.
- Partner with Buying and Planning and Marketing team to implement dynamic pricing strategies and promotional structures.
- Coordinate with the Buying and Planning team on new product launches and highlights, ensuring smooth, comprehensive launches across platforms.
- Ensure discounts are optimally presented and organized across digital platforms for customer conversion and alignment with retail strategy.
- Help facilitate implementation of product content and optimizations, including product descriptions, specifications, compliance information, and SEO-friendly copy.
- Assist in digital asset management workflow for product photography, videos, and graphic elements across all platforms.
- Ensure compliance with cannabis advertising regulations while maximizing product appeal and conversion potential.
Requirements
- Bachelor's degree in Marketing, Business, Merchandising, or related field.
- 3+ years of ecommerce merchandising or related digital platform management experience.
- Strong organizational skills with proficiency in digital marketing platforms, POS systems, product catalog management, and Microsoft Excel.
- High-level understanding of how various digital platforms and systems can work together, whether it be directly via API connection, or indirectly via intermediate processes or platforms.
- Excellent communication skills for cross-functional collaboration and implementation.
Benefits
- Medical, Dental, & Vision Insurance for full-time staff
- Life Insurance
- Short-term & Long-term Disability Insurance
- Paid time off
- 401k
- Company paid holidays
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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