Ecommerce Manager driving digital shopping experience for a fast - growing pet gear company. Owning ecommerce strategy, website optimization, and performance analysis to achieve growth.
WA
Hybrid Marketing Manager, Demand Generation & Growth
Posted 6 days ago
About the role
- Marketing Manager responsible for lead generation at E-Commerce agency in Cologne. Collaborating with management and sales on marketing strategies to strengthen the Webmatch brand.
Responsibilities
- You will shape our marketing holistically with the clear goal of generating qualified leads and sustainably strengthening the Webmatch brand.
- Build and develop a lead-generation funnel (content, website, events)
- Develop and implement content marketing strategies with a clear conversion focus
- Create communication concepts for our agency brand based on the agency positioning
- Create and manage landing pages, lead magnets, and campaigns
- Own our website including the blog and conversion optimization
- Expand our LinkedIn presence (company + executive leadership) with a focus on inbound leads
- Plan and execute events as a lead channel (e.g., meetups, executive dinners, trade shows)
- Work closely with Sales to define and hand over MQLs
- Manage external service providers and lead our marketing student assistant
- Optional: build new formats such as podcast or video content
Requirements
- 3–6 years of experience in marketing, ideally in an agency environment
- Experience building lead funnels and demand generation
- Strong in content marketing with a conversion focus
- Understanding of landing pages, lead magnets, and customer journeys
- Experience with tools such as CRM / marketing automation (e.g., HubSpot)
- You are hands-on and can execute tasks yourself — not just manage them
- Familiarity with topics and theses from our industry environment (TCO, replatforming, technologies, etc.)
- General interest in e-commerce and digital business models
Benefits
- Marketing with a clear business objective: pipeline over vanity metrics
- Direct collaboration with executive management
- Wide scope for shaping processes, formats, and channels
- Exciting cases and content that are truly marketable (e.g., Toyota, ADAC)
- An environment that sees marketing as a growth driver
- Various training and development opportunities
- Benefits such as the Deutschlandticket (nationwide public transport pass), JobRad (company bike), Urban Sports Club membership, flexible working hours, employee discounts, coverage of daycare costs, and additional vacation days
- Company pension plan
- High-quality equipment (MacBook Pro) and tools
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Community Management & E - commerce Intern connecting Fler with its community for enhancing customer experience. Supporting operational processes and gaining startup insights.
Commercial Sédentaire handling development and management of client relations in e - commerce at Exhibit Group. Involves sales development, client service, and order management.
Regional Head of Performance Marketing handling eCommerce strategies for clients in Southeast Asia. Focusing on driving performance marketing across marketplaces and optimizing client campaigns in the region.
Junior Business Analyst in ecommerce marketing, translating workflows into specifications for major channels. Collaborating with stakeholders and engineering teams to enhance digital capabilities and product requirements.
Performance Marketing Executive driving marketing services for leading brands in e - commerce at Intrepid Asia. Focused on optimizing campaigns across e - commerce platforms and managing client relationships.
Junior Operations Executive overseeing order process flow from warehouse to customer delivery in e - commerce sector. Handling returns, liaising with teams, and ensuring smooth logistics.
Ecommerce Performance Marketing Manager responsible for client management and campaign execution for Intrepid’s digital marketing services. Focused on driving eCommerce marketing success with leading Brand partners in Southeast Asia.
Ecommerce Executive supporting the Shopify store at TentBox, UK's leading roof tent brand. Managing site updates, product launches, and ensuring a smooth online experience.
Senior Product Manager leading digital experience enhancements within the Business Deposit team at Huntington. Focusing on product lifecycle management, collaboration, and innovative strategies for banking solutions.