Digital Marketing Specialist managing diverse digital marketing campaigns at GenesisCare. Collaborating on website, CRM, and email marketing initiatives for better patient outcomes.
Responsibilities
Maintain and update websites using Adobe Experience Manager, including content builds, landing pages and digital assets.
Provide general digital support and updates across key platforms (Adobe AEM, Dot Digital, Salesforce, Google platforms)
Apply SEO and accessibility best practice.
Lead multi‑channel campaigns across web, email, social, paid media and more
Lead campaign management including briefings, asset coordination, approvals, launches and reporting
Monitor paid media and support optimisation activity across Google, Meta, LinkedIn and other channels.
Support with email and SMS campaigns including segmentation, tagging and data hygiene in Salesforce.
Assist with digital reporting and insights, highlighting trends and opportunities.
Requirements
4+ years’ experience in a digital marketing or marketing coordination role.
Hands-on digital campaign experience across website, CRM and paid media.
Strong CMS capability— Adobe Experience Manager, WordPress, Sitecore or similar.
Familiarity with CRM tools like Salesforce or HubSpot.
Exposure to Google Ads, Meta and LinkedIn advertising.
Confident communicator with excellent organisation and time‑management skills.
Comfortable working within structured processes, governance and approvals.
Experience in healthcare or a regulated environment is an advantage, but not essential.
Able to work both independently and collaboratively within cross‑functional teams.
Benefits
Access to our confidential Employee Assistance Program for employees and their immediate families.
Care for Your Wellbeing programs because we understand that we need to support you to support patients.
Company paid parental leave for both primary and secondary carers.
Flexible working arrangements and the option to purchase additional annual leave to support work–life balance.
Salary sacrifice options for superannuation.
Care to Grow - training, learning and development opportunities.
Care to Celebrate - recognition and appreciation programs.
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