Junior Online Marketing Manager at PS Marketing GmbH creating and optimizing PPC campaigns and landing pages for various clients. Collaborating with team members to deliver outstanding online marketing solutions.
About the role
- Digital Marketing Manager for People Inc. driving digital advertising across platforms like Meta and Google, optimizing campaigns, collaborating with teams, and reporting performance.
Responsibilities
- driving digital advertising efforts across various platforms and channels
- deliver flawless campaign execution, actionable reporting, and thought leadership
- collaborate on media planning, set up and execution for internal teams
- set up, test and monitor paid media campaigns staying within budgets and outlined parameters
- create and manage A/B and multi-variant test campaigns
- optimize campaigns weekly or as needed to ensure delivery is on pace and within budget
- maintain organized records of historical campaign performance and testing outcomes
- provide input and direction on upcoming testing schedules
- contribute to monthly performance decks to be shared with internal stakeholders
- research of competitor activities around marketing and execution as it relates to similar goals
Requirements
- BA or BS degree in Marketing, Communications, Business, or a related field (or equivalent professional training)
- 3+ years of experience in digital marketing, with a heavy focus on paid media execution or ad operations (agency or in-house)
- Expert working knowledge of at least one major advertising ecosystem (e.g., Meta Ads or Google Ads)
- Track record of managing or supporting significant monthly media spends ($100,000+), while maintaining strict efficiency targets (ROAS/CPA)
- Experience with subscription business marketing or e-commerce is a plus
- Familiarity with the back-end of major ad platforms (e.g., Meta Ads Manager, Google Ads, or various DSPs)
- Mastery of at least one platform preferred
- A strong understanding of tracking pixels, URL parameters (UTMs), and the general "plumbing" of digital marketing
- Proficiency in Excel or Google Sheets to organize data, identify performance trends, and translate metrics into actionable insights
- Strong attention to detail and comfort pacing large budgets with minimal oversight
- Ability to thrive in a high-volume environment where priorities can shift based on performance data
- Comfortable collaborating with creative teams to optimize ad assets based on real-time performance data
Benefits
- medical, dental, vision, prescription drug coverage
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
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