Senior Manager responsible for Litera's website and digital presence. Leading high - impact projects to enhance web performance and drive AEO growth while collaborating with cross - functional teams.
About the role
- Digital Marketing Manager developing and optimizing digital marketing strategies for national campaigns. Collaborating with various teams and managing performance-focused projects.
Responsibilities
- You develop, manage and optimize our digital campaign strategy.
- You plan and execute paid social and Google Ads campaigns, with a clear focus on customer acquisition.
- You coordinate national online marketing campaigns for our restaurants.
- You analyze campaign performance using relevant KPIs and derive concrete optimization measures.
- You manage external agencies and keep projects on track regarding timing, budget and goal achievement.
- You work closely with website, webshop, email and social media teams.
- You monitor new digital channels, assess their potential, and develop strategic approaches accordingly.
- You think about campaigns holistically rather than channel-by-channel.
Requirements
- You have at least 3 years of experience in digital marketing, ideally in an agency or a performance-driven company.
- You are highly proficient in Meta Ads Manager, Google Ads and Google Analytics.
- You work KPI-driven and produce structured, easy-to-understand reports.
- You understand customer journeys and can align digital touchpoints consistently.
- You have experience managing agencies and in project management.
- You are analytical and data-driven while also thinking strategically.
- You work in a structured, independent manner and demonstrate high initiative.
- You actively follow digital trends and continuously develop your skills.
Benefits
- Responsibility for national campaigns with real impact
- Autonomy instead of micromanagement
- Short decision-making paths
- Close collaboration with interdisciplinary teams
- A strong brand with an emotional core and digital growth potential.
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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