Quality Analyst ensuring websites and digital marketing setups meet project requirements and function properly. Conducting quality assurance and supporting launch readiness checks.
About the role
- Digital Marketing Associate managing email campaigns for Free People. Executing strategies across brands and driving engagement with over 2 million customers.
Responsibilities
- Code, set up, QA, and deploy marketing & trigger email campaigns for the brand
- Manage multiple email calendars, liaise with other marketing planning calendars
- Communication lead for Merchandising, Graphic Design, Brand and URBN IT teams to ensure timely delivery of all email campaigns daily
- Execute audience segmentation within marketing and trigger funnels
- Identify and proactively triage issues within the ESP; lead trouble-shooting communication with external and internal partners
- Maintain email performance reporting; evaluate performance and optimize strategy
- Contribute to weekly and monthly channel performance deliverables to leadership
- Attend relevant meetings to understand business needs
Requirements
- Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
- 2-3 years of experience in marketing
- Salesforce, Bluecore or other ESP experience preferred
- Prior experience in executing email campaigns preferred
- Knowledge of HTML a plus
- E-commerce experience and interest in retail preferred
Benefits
- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
- much more!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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