Hybrid Digital Marketing Manager

at Archetype

• Job title: Digital Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Singapore

About the role

• Digital Marketing Manager at Archetype, responsible for managing digital marketing campaigns and client relationships. Working on paid social strategies across platforms like LinkedIn and Meta.

Responsibilities

• Manage campaigns and projects with a high degree of independence.
• Proven experience working across digital campaigns and play a key role in bridging planning to execution, ensuring work is delivered confidently and consistently with minimal oversight.
• Lead day-to-day delivery across digital campaigns, ensuring work is executed efficiently, meets performance objectives, and aligns with client expectations.
• Manage and optimize paid social campaigns across platforms such as LinkedIn and Meta, while guiding campaign direction and driving continuous performance improvements.
• Serve as a key point of contact for clients on digital workstreams, providing updates, recommendations, and performance insights with confidence.
• Oversee campaign timelines, deliverables, and scope, ensuring projects are delivered on time and within expectations.
• Analyze performance data, identify trends, and provide clear, actionable recommendations to improve campaign effectiveness.
• Collaborate with cross-functional teams across PR, content, and strategy to ensure digital activity aligns with broader integrated campaign objectives.
• Support new business efforts by contributing to proposals, pitch materials, and identifying opportunities within existing accounts.
• Guide junior team members, improving delivery quality and ensuring consistency across accounts.
• Help strengthen operational stability by improving continuity in digital delivery and reducing reliance on ad hoc resources.

Requirements

• 3–5 years of experience in digital marketing or performance marketing, ideally within an agency environment.
• Strong hands-on experience in paid social platforms, particularly LinkedIn and Meta, with the ability to manage and optimise campaigns independently.
• Confidence in working with clients, presenting performance results, and providing recommendations in a client-facing role.
• Strong analytical skills and the ability to translate data into clear, actionable insights.
• Experience managing multiple campaigns or accounts simultaneously, with strong organisational and project management skills.
• Experience working with B2B, technology, or corporate clients is preferred.
• Familiarity with analytics tools (e.g. Google Analytics, Google Tag Manager), tracking, or marketing automation platforms are advantageous.
• Proactive, dependable, and able to operate independently while collaborating effectively with broader teams.
• Familiar with Slack and Google Workplace Suite.
• Use of AI tools to optimize and fast track work (e.g. ChatGPT, Claude or Perplexity).

Benefits

• Robust well-being plan that includes health insurance coverage and a health & wellness program.
• Duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
• Flexibility to work from home and participate in Archetype's work-from-anywhere program.
• Access to ongoing learning and development opportunities to enhance your skills and grow your career.
• Access to coaching and development programs to support your professional growth and success.