Digital Marketing and PR Post Grad at Warner Bros. Discovery supporting NCAA Digital's marketing, content, and public relations initiatives. Engaging with media processes and delivering impactful campaigns.
About the role
- Digital Marketing Manager leading digital marketing strategy and execution at FMI. Focused on data informed campaigns and cross channel marketing efforts to drive business growth.
Responsibilities
- Develop and execute a data informed digital marketing strategy aligned with FMI’s growth objectives
- Lead integrated, cross channel campaigns across paid media, social, email, and web
- Translate FMI’s brand and thought leadership into compelling digital experiences that engage target audiences
- Continuously refine strategy, messaging, and channel mix based on performance insights and market trends
- Plan, manage, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and industry publications
- Own campaign performance across the funnel, with a focus on conversion, cost efficiency, and pipeline contribution
- Apply structured testing such as A/B testing, audience segmentation, and creative optimization to improve results over time
- Partner closely with business development and lead generation teams to align marketing efforts with pipeline and revenue goals
- Design and execute targeted nurture campaigns that move prospects through the buyer journey
- Support lead management processes, ensuring timely and effective handoff of qualified leads
- Optimize segmentation, lead scoring, and lifecycle workflows to improve conversion rates
- Manage and optimize FMI’s marketing automation platform, HubSpot, to support campaign execution and nurture programs
- Ensure strong alignment and integration between marketing automation and CRM, Salesforce, systems for accurate tracking and attribution
- Maintain audience personas and segmentation strategies grounded in performance data
- Leverage dashboards and reporting tools to monitor campaign and channel performance
- Translate data into clear, actionable insights that inform strategy, targeting, and content decisions
- Identify trends, gaps, and opportunities across the funnel and recommend improvements
- Foster a culture of data informed decision making across marketing and business development teams
- Lead FMI’s social media strategy with a focus on amplifying thought leadership and supporting lead generation and business development activities
- Enable consultants and bankers to effectively use platforms like LinkedIn to build visibility and relationships
- Manage content distribution tools such as Gaggle to ensure consistent, on brand engagement
- Track engagement and refine strategies to increase reach and impact
- Act as a trusted partner to internal stakeholders, helping them leverage digital marketing to support client development
- Collaborate across marketing, lead generation, and leadership to align on priorities and outcomes
- Stay current on digital trends, AI tools, and best practices to continuously improve FMI’s marketing effectiveness
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in digital marketing, demand generation, or performance marketing, preferably in a B2B or professional services environment
- Proven experience developing and executing multi-channel campaigns across paid media, email, social, and web
- Strong proficiency in digital marketing platforms, including Google Ads and LinkedIn Campaign Manager
- Experience with marketing automation and CRM systems (HubSpot and Salesforce preferred)
- Strong analytical skills with the ability to interpret data and optimize campaign performance
- Experience with A/B testing, audience segmentation, and conversion optimization
- Excellent verbal and written communication skills
- Strong organizational and time management skills with the ability to manage multiple priorities
- Ability to work independently and collaboratively across cross-functional teams
Benefits
- paid employee medical insurance
- life insurance and LT disability
- strong 401(k) plan
- PTO
- parental leave benefit
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