Digital Marketing Specialist driving digital marketing with AI and engaging content for Bruks Siwertell Group. Supporting communication strategies to enhance global visibility and engagement.
About the role
- Digital Marketing Manager focused on executing strategies and enhancing brand presence for HOA Sales and its member companies. Overseeing web, SEO, and content initiatives to generate leads.
Responsibilities
- Own the HOA Sales website and manage member company web properties — structure, UX, conversion paths, and ongoing improvements
- Build and optimize landing pages to improve conversion rates and support lead generation campaigns for member companies
- Partner with internal stakeholders and member company leadership to ensure messaging aligns with each company’s brand, services, and growth objectives
- Manage web performance, analytics, and user behavior tracking across all properties, tying insights back to lead quality and pipeline impact
- Develop and execute SEO strategy to drive organic traffic and inbound leads for HOA Sales member companies
- Optimize content for both traditional search and AI-driven discovery (AEO), including structured data, FAQ schema, and content formatting that positions member companies as authoritative sources in AI-generated answers
- Manage and grow HOA Sales’ presence on LinkedIn and other relevant platforms, as well as establish and grow social presence for member companies where strategically appropriate
- Track engagement metrics and continuously refine content strategy to maximize brand reach and lead generation ROI
- Own marketing KPIs related to traffic, engagement, and lead generation across HOA Sales and all member company properties
Requirements
- 4–7+ years in digital marketing, with strong ownership of web + SEO and demonstrated ability to tie marketing efforts to measurable brand and lead generation outcomes
- Proven experience improving organic traffic and inbound lead generation
- Strong understanding of SEO and emerging AEO strategies
- Experience managing or building websites (Webflow, WordPress, or similar)
- Comfortable operating as both strategist and executor
- Data-driven mindset; able to translate performance into action
- Strong written communication; ability to create and refine marketing content
- Experience managing marketing for multiple brands, business units, or clients simultaneously
- Familiarity with AI-powered marketing tools, marketing automation platforms, and how to leverage AI for content production and optimization at scale
Benefits
- Competitive salary based on experience
- Generous PTO including vacation, sick leave, and holidays
- Comprehensive medical, dental, and vision insurance
- 401(k) plan with employer match
- Short- and long-term disability (employer-paid)
- Remote work flexibility with opportunities for in-person collaboration
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
Digital Marketing & External Communications Manager leading strategy execution across digital channels for CNA. Managing social media, content, media relations, and brand initiatives.
Director of Digital Marketing at Uline responsible for leading Paid Search strategies and managing a multimillion - dollar budget. Overseeing a high - performing team across primary product categories.
Digital Marketing Manager driving Ainavio's online presence and growth in the competitive SaaS space. Managing content across multiple platforms and enhancing brand visibility.
Digital Marketing Associate managing email campaigns for Free People. Executing strategies across brands and driving engagement with over 2 million customers.
Online Marketing Strategist developing innovative and scalable online marketing strategies at Vielfalter. Collaborating with interdisciplinary teams and driving the digital transformation for clients.
Project Lead in digital marketing analytics guiding teams at fifty - five, a data - driven consulting firm. Focused on media acquisition strategy and ensuring client satisfaction through expert insights.
Staff Accountant handling accounts receivable for a digital marketing company. Assisting with invoicing, ledger entries, and maintaining customer relationships in a hybrid work environment.
Digital Marketing Manager at Archetype, responsible for managing digital marketing campaigns and client relationships. Working on paid social strategies across platforms like LinkedIn and Meta.
Digital Marketing Manager overseeing high - impact digital campaigns for a diverse clientele. Delivering effective campaign strategies while collaborating with cross - functional teams in a hybrid environment.