Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Senior Digital Marketeer in LYNX's Demand Creation Squad maximizing engagement and brand consideration through innovative media strategies. Lead cross-channel campaigns while collaborating with agile teams in Amsterdam.
Responsibilities
- Advise the squad on the optimal media mix—from social to radio, podcasts to print
- Transform ideas into cross-channel media strategies that drive reach, engagement, and leads
- Conduct detailed campaign analyses and turn insights into actionable improvements
- Build and maintain strong relationships with media publishers, platforms, and research partners
- Stay on top of marketing trends and turn them into innovative opportunities for LYNX
- Lead and coordinate multi-channel campaigns including paid social, display, search, native, and content marketing
- Drive traffic and improve conversion rates from top-of-funnel audiences
- Own and manage the marketing calendar—planning, aligning, and delivering campaign activities across teams
- Collaborate with the Creative Brand Specialist and Online Marketeers to ensure seamless execution and consistent customer journeys
- Actively contribute to squad rituals, backlog refinement, and overall strategy
Requirements
- 7+ years of experience in a similar role, preferably within a media agency, publisher, platform, or digital marketing team in tech or finance
- 5+ years of hands-on experience in digital marketing and demand generation, particularly targeting unaware or hard-to-reach audiences
- Strong understanding of the online and offline media and marcom landscape
- Fluency in English (written and spoken)
- Fluency in Dutch is a big pré.
- Proficiency with Excel, PowerPoint, and campaign & analytics tools
- Experience with international campaigns or eagerness to grow in this area
- Ability to move between strategic thinking and hands-on execution
- Strong business sense and the ability to identify underlying needs in stakeholder requests
- Creative mindset that looks beyond traditional media silos
- Collaborative and comfortable working in agile, cross-functional squads
Benefits
- A monthly salary based on your experience, plus a fixed 13th month and 8% holiday allowance
- A pension plan (8% employer contribution)
- Room and budget to build, trial, fail and learn, part of this is our continuous growth potential and training budget of €2.000 per year
- A really cool office full of skilled colleagues located at the Herengracht in Amsterdam
- Office lunch, beverages & fruits
- Travel allowance, home office equipment
- Epic trips & activities, both with our Amsterdam office and with LYNX international
Job title
Job type
Experience level
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Not specified
Degree requirement
Location requirements
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