Senior Marketing Specialist leading digital marketing initiatives at InGame. Executing campaigns, analyzing performance, and collaborating with teams to enhance brand engagement.
Responsibilities
Plan, execute, and optimize digital marketing campaigns across multiple channels (social media, paid ads, influencers, email, etc.).
Manage InGame’s presence on key social platforms (Instagram, TikTok, X, YouTube, and others).
Analyze campaign performance, user data, and market trends to improve marketing strategies.
Collaborate with creative, design, and product teams to develop compelling content and promotional materials.
Support app launches, in-game events, and community engagement activities.
Oversee budget allocation and ensure efficient use of marketing spend.
Stay up to date with the latest trends in digital marketing and the gaming industry.
Requirements
Bachelor’s degree in Marketing, Business, or a related field.
3–5 years of experience in digital marketing and social media management, preferably in gaming or tech.
Strong understanding of performance marketing, analytics tools, and audience targeting.
Proven track record of executing successful online campaigns.
Excellent communication, project management, and creative thinking skills.
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