Marketing Experience Specialist at Manulife supporting advisor experiences and strategic marketing initiatives across Canada. Focus on event planning and execution for advisor engagement and growth.
About the role
- Marketing Specialist supporting the planning and execution of marketing initiatives for Advisory Services. Collaboration with marketing teams and stakeholders across various projects and events.
Responsibilities
- Support the execution of conferences, sponsorships, webinars, and hosted/co-hosted events, including pre-event promotion, on-site logistics, and post event follow-up
- Assist with the creation and updating of on-brand collateral materials, team biographies, presentations, and website content
- Support the development, distribution, and promotion of thought leadership content such as articles, newsletters, case studies, etc.
- Assist in the planning and execution of marketing campaigns, including organic and paid digital and social media strategies
- Support the coordination and preparation of Requests for Proposals (RFPs) and other client pitches and presentations, as needed
- Assist with digital marketing efforts, including social media content coordination and posting
- Coordinate and prepare award nominations and submissions
- Compile marketing data and assist with preparing analytics and insights related to marketing and business development initiatives
- Ensure event attendees and marketing activities are entered into CRM and flagged for relevant nurture campaigns and follow-up coordination
- Maintain working knowledge of key platforms such as Salesforce, Pardot, Asana, Oktopost, and others as needed
- Conduct market and competitive research to identify trends, offerings and opportunities
- Collaborate with regional marketing teams, industry marketers, internal creative and digital teams, and external vendors to support execution on initiatives
Requirements
- High School diploma or equivalent is required
- Must maintain current required lecenses and certifications relevant to field of expertise
- Demonstrates the ability to communicate berbally and in writing throughout all levelsof organization, both internally and externally
- Effective customer service skills
- Proficient use of applicable technology
- Ability to work in team environment as well as independently
- Ability to analyze and prioritize multiple responsibilities
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