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About the role
- Senior Director of Consumer Insights leading advanced analytics and market strategy for Shake Shack. Focusing on consumer research to drive brand growth and guest experience.
Responsibilities
- Define and lead the enterprise consumer insights strategy to support brand growth, marketing effectiveness, and guest experience.
- Build and lead a high-performing insights team spanning consumer research, guest analytics, and market intelligence.
- Develop advanced guest segmentation and behavioral frameworks to better understand motivations, needs, and purchase drivers.
- Leverage CRM, loyalty, digital ordering, and transactional data to generate actionable insights that drive acquisition, retention, and lifetime value.
- Partner closely with Marketing, Digital, Menu Innovation, Operations, and Data teams to embed insights into key strategic initiatives.
- Lead consumer and market research initiatives including brand health tracking, innovation testing, guest journey research, and competitive intelligence.
- Develop and oversee marketing measurement capabilities, including Marketing Mix Modeling (MMM), to evaluate media effectiveness and optimize investment decisions.
- Partner with marketing and analytics teams to build measurement frameworks connecting media exposure, digital engagement, and restaurant sales performance.
- Deliver clear, compelling insights and strategic recommendations to senior leadership to inform business decisions.
- Champion a culture of data-driven decision making and strengthen insights storytelling across the organization.
Requirements
- 12+ years of experience in Consumer Insights, Analytics, Market Research, or Strategy roles.
- Experience leading insights or analytics teams at the Director or Senior Director level.
- Strong analytical expertise including segmentation, consumer behavior analysis, and research methodologies.
- Experience working with large datasets and analytics tools such as SQL, Tableau, Power BI, or similar platforms.
- Familiarity with CRM, loyalty data, and digital analytics environments.
- Proven ability to translate data and research into actionable business strategies.
- Experience within QSR, fast-casual, retail, or consumer brands preferred.
- Bachelor’s degree in Marketing, Analytics, Statistics, Economics, or related field; MBA or advanced degree preferred.
Benefits
- Weekly Pay and Performance bonuses
- Shake Shack Meal Discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
- Medical, Dental, and Vision Insurance*
- Employer Paid Life and Disability Insurance*
- 401k Plan with Company Match*
- Paid Time Off*
- Paid Parental Leave*
- Access to Employee Assistance Program on Day 1
- Pre-Tax Commuter and Parking Benefits
- Flexible Spending and Dependent Care Accounts*
- Development and Growth Opportunities *Eligibility criteria applies
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