Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Chef de Projet Marketing & Accès au Marché contribuant à l’évolution du système de santé. Implication dans la conception et déploiement d’offres d’accompagnement pour établissements de santé.
Responsibilities
- Lead and structure regional market access projects
- Participate in cross-functional project management (scoping, scheduling, monitoring deliverables)
- Contribute to the structuring and evolution of support offerings for healthcare institutions
- Coordinate internal stakeholders (marketing, market access, medical, regulatory, etc.)
- Help develop offerings for healthcare facilities
- Participate in designing programs addressing hospital challenges and patient pathways
- Adapt content and tools to the needs of healthcare professionals
- Support the promotion and regional deployment of these offerings
- Assist field teams (key accounts & patient journey teams)
- Help create tools and materials to facilitate their interactions with healthcare institutions
- Contribute to capturing field needs and translating them into concrete actions
- Support efforts to increase team adoption of programs
- Analyze and monitor the performance of activities
- Participate in the implementation and tracking of performance indicators
- Contribute to the analysis of field feedback and client needs
- Identify opportunities for continuous improvement of programs
- Participate in organizing and promoting conferences and events
- Contribute to the preparation and coordination of national and regional conferences
- Help create related content and materials
- Support maximizing event impact (preparation, on-site presence, post-event follow-up)
Requirements
- Master's student (M1 or M2) in a business school or university, or a dual scientific/marketing program (pharmacy, biology, medicine, etc.)
- Strong interest in market access issues and the healthcare system
- Solid project management skills (organization, rigor, prioritization)
- Analytical and synthesis skills
- Ability to adapt in a transversal and constantly evolving environment
- Excellent interpersonal skills and a team-oriented mindset
- Proactivity and initiative
- Intellectual curiosity and willingness to learn
- Initial experience in marketing, project management, or the healthcare environment
- Interest in patient pathways, hospital organizations and access issues
- Proficiency in office tools (PowerPoint, Excel)
- Ability to manage multiple topics in parallel
- English language skills appreciated
Benefits
- High-impact missions contributing to access to care
- Very cross-functional experience, close to field operations
- Rapid development of project management and market access strategy skills
- A demanding, formative and supportive environment
- Immersion in a leading international group
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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