Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting - as - a - Service division.
About the role
- Junior Marketing Analyst at Digio collaborating in product launch strategies and marketing campaigns. Engaging with teams to optimize product performance and customer relationships.
Responsibilities
- Product Strategy and Launch: Assist in planning and monitoring launch and sustainment activities for Digio's Consignado (payroll-deductible loan) products, and contribute to customer engagement strategies;
- Campaigns and Promotional Activities: Support the execution of campaigns, promotions and communications across multiple channels, and contribute to the production of creative assets, content and materials aligned with the brand strategy;
- Analysis and Benchmarking: Conduct competitor benchmarking to identify opportunities, support the execution of customer research, and help organize data and insights;
- Project Management and Routines: Assist with schedule control, alignments and deliverables, ensuring organized workflows; prepare reports and presentations for internal meetings;
- Events, Relationship and Promotional Materials: Support the organization of events, trade shows and customer/partner relationship initiatives, and contribute to the management and production of promotional materials and giveaways;
- Interaction with Internal Teams: Serve as a support point for Communication, Product, UX, CX and CRM teams to ensure aligned execution of actions; assist in building and monitoring relationship cadences in Direct Marketing;
- Metrics Monitoring: Track basic KPIs and support the analysis of results, contributing to the optimization of initiatives.
Requirements
- Experience in Marketing or Product Marketing (as an intern or analyst);
- Excel and PowerPoint (basic proficiency to create materials and tracking controls);
- Strong communication and organizational skills;
- Team player with flexibility and proactivity;
- Continuous improvement mindset and hands-on approach;
- Ownership mentality and willingness to take on challenges;
- Advantage: Knowledge of Consignado products and marketing strategies.
Benefits
- Not specified.
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