Hybrid Senior Integrated Marketing Manager

at Expedia Group

• Job title: Senior Integrated Marketing Manager
• Job type: Full Time
• Experience level: Senior
• Salary: $155,000 - $217,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Seattle, United States

About the role

• Senior Integrated Marketing Manager overseeing global brand partnership campaigns for Hotels.com. Leading strategy and execution while collaborating with multiple teams and ensuring operational excellence.

Responsibilities

• Lead day‑to‑day execution of global brand partnership campaigns from strategic insight, go-to-market plan development, creative concept and execution through launch and optimization.
• Develop strategic positioning, and go-to-market integrated marketing plans.
• Manage creative and production agencies, and internal channel teams ensuring they deliver high‑quality work on time and on budget.
• Oversee deliverables, trafficking, spec sheets, creative rotations, timelines, and production workflows.
• Lead leadership reviews, ensuring clarity in inputs, next steps, and decision‑making.
• Partner with media and analytics teams to support creative testing plans, optimized rotations, and performance learnings.
• Drive operational rigor—consistently simplifying complexity, eliminating ambiguity, and improving process efficiency.
• Drive the overarching brand strategy, ensuring global consistency and local relevance.
• Ensure creative work reflects Hotels.com ’s brand voice, sharp strategic positioning, and differentiated role in the category.
• Maintain a high bar for creative excellence—reviewing assets for effectiveness, cultural resonance, and ability to break through.
• Leverage insights, data, and audience understanding to influence creative direction and shape stronger, more impactful campaigns.
• Collaborate with partners across Partnerships, Legal, Creative, Product, Media, PR, Social, Influencers, Affiliates, CRM, and Performance Marketing to extend campaigns across the entire customer journey.
• Serve as the central hub for cross‑functional alignment—driving clarity across timelines, requirements, approvals, and deliverables.
• Maintain accurate project tracking, documentation, and communication for internal teams, markets, and agencies.
• Partner with analytics teams to track creative performance, measure campaign impact, and understand what’s resonating with travelers.
• Ensure campaigns deliver against brand and business goals, including awareness, consideration, traffic, and revenue KPIs.
• Use testing, insights, and performance data to inform creative optimization and future campaign iterations.
• Identify opportunities to refine processes, drive efficiency, and uplevel the quality and impact of Hotels.com marketing.

Requirements

• 8-12 years of experience in brand strategy, integrated marketing, campaign management within an agency or in‑house brand team.
• Strong experience managing multi‑channel marketing campaigns across global markets.
• High attention to detail and exceptional organizational skills with the ability to juggle multiple priorities and deadlines.
• Strong creative instincts with the ability to recognize effective storytelling, identify gaps, and uphold a high quality bar.
• Ability to interpret creative performance data and apply insights to improve future work.
• A solutions‑oriented mindset and calm, resourceful approach under pressure.
• Experience working with and managing creative agencies.
• Excellent communication and cross‑functional leadership skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience).

Benefits

• Medical/dental/vision
• Paid time off
• Employee Assistance Program
• Wellness & travel reimbursement
• Travel discounts
• International Airlines Travel Agent ( IATAN ) membership