Promotional and marketing charge for Lisieux tourism strategy. Engage partners and enhance local tourism visibility with innovative strategies.
About the role
- Manager leading sponsorships and experiential marketing strategies at Capital One. Responsible for delivering consumer experiences and coordinating with partners for successful activations.
Responsibilities
- Lead sponsorship and experiential strategy and execution
- Lead in the development of strategy and objectives for national sponsorship properties
- Understand business needs in order to build activations that support these objectives
- Lead the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships
- Lead cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs
- Create KPIs and communicate metrics and opportunities that influence and inform partners and stakeholders
- Manage budgets and evaluate performance to ensure learnings are applied to future sponsorships and experience activations and relationships
- Stay up to date with competitive trends for Capital One’s core categories to deliver informed points of view
- Ensure the customer and consumer experience is considered and cared for throughout all work
- Manage key partners (agencies, vendors, venues, etc.)
Requirements
- Bachelor’s Degree or Military experience
- At least 5 years of experience in sponsorships and experiential marketing or event planning
- At least 5 years of experience in marketing
- 7+ years of experience in sponsorships and experiential marketing or event planning (preferred)
- 7+ years of experience in marketing (preferred)
- At least 1 year of experience managing people or leading teams (preferred)
Benefits
- Health, financial and other benefits that support your total well-being.
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