Digital Marketing Specialist optimizing user experience via data analysis and CRO techniques for Michelin Connected Fleet. Collaborating with design teams to enhance web performance and customer insights.
About the role
- Regional Sr Integrated Marketing Specialist developing cohesive marketing strategies for homebuilder across multiple divisions. Ensuring alignment across teams to enhance community awareness and customer engagement.
Responsibilities
- Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions
- Serve as the strategic link between division presidents, regional marketing leaders, sales executives
- Ensure divisional sales goals are met with alignment across digital advertising, content, events
- Oversee the execution and management of the integrated marketing calendar across all channels
- Guide the development and localization of marketing assets, signage, events, sponsorships, outreach initiatives
- Interpret campaign performance and regional market insights to optimize marketing plans
- Enforce brand consistency across all marketing touchpoints
Requirements
- Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required
- Minimum 3 - 5 years of relevant experience in home building, real estate, marketing or consumer- facing industries preferred
- Strong organizational and time management skills; able to manage multiple deadlines across various communities
- Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams
- Resourceful and solution oriented
- Leverage digital and analytical tools with confidence to drive insights and outcomes
Benefits
- Health insurance plans, including Medical, Dental, and Vision coverage
- 401(k) Retirement Plan with $1 for $1 Company Match up to 5%
- Paid Parental Leave
- Associate Assistance Plan
- Education Assistance Program
- Up to $30,000 in Adoption Assistance
- Up to three weeks of vacation annually
- Generous Holiday, Sick Leave, and Personal Day policies
- New Hire Referral Bonus Program
- Home Purchase Discounts
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