Field Marketing Manager executing innovative marketing strategies for residential and commercial contractors. Positioned at USG Corporation to enhance contractor engagement and market awareness.
About the role
- Marketing Retention Lead focusing on client engagement and lifecycle marketing for a SaaS provider. Collaborating across teams to identify and retain clients within the Accounting-as-a-Service division.
Responsibilities
- Own retention and engagement strategy across the client lifecycle
- Design and execute targeted email campaigns based on client behaviour, usage, and risk signals
- Use CRM data to identify at-risk, disengaged, or underutilising clients and define intervention strategies
- Build automated lifecycle journeys (onboarding, activation, engagement, reactivation)
- Continuously analyse campaign performance and optimise based on open rates, engagement, churn, and conversion metrics
- Segment the client base effectively to deliver relevant and timely communications at scale
- Collaborate with Customer Success to align on at-risk accounts and key friction points
- Test and iterate on messaging, timing, and channels to improve outcomes
Requirements
- Proven experience in CRM and lifecycle marketing, with a strong focus on retention
- Experience managing high-volume customer bases (thousands of users/customers), ideally in subscription or SaaS environments
- Hands-on experience building and executing email campaigns and automated journeys (e.g. HubSpot, Salesforce, Braze, etc.)
- Strong analytical skills: comfortable working with data to identify risk signals and measure campaign performance
- Experience segmenting audiences and personalising communications at scale
- Commercial mindset with a clear understanding of churn, retention, and customer lifetime value
- Ability to work cross-functionally with Marketing, Operations, and Customer Success teams
Benefits
- Hybrid working model
- Real opportunities for progression as the business scales
- The chance to influence both customer experience and product development
- A culture that values ownership, impact, and continuous learning
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