Hybrid Referral Relations Liaison, Marketing

at CarePath Injury Centers

• Job title: Referral Relations Liaison, Marketing
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $60,000 - $80,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Allentown, United States

About the role

• Marketing Liaison for CarePath Injury Centers developing referral relationships in Pennsylvania and New Jersey. Building partnerships with law firms, urgent care centers, and primary care offices for medical-legal healthcare.

Responsibilities

• Relationship Development & Field Outreach
• Visit target law firms, urgent care centers, primary care offices, and other referral sources throughout PA and NJ
• Build and maintain long-term professional relationships
• Educate referral partners on CarePath’s services, process, and differentiators
• Schedule and attend in-person meetings, lunches, presentations, and events and include physicians as needed
• Manage sales pipeline and nurturing of leads
• Marketing & Campaign Execution
• Run targeted email outreach campaigns to referral partners
• Distribute CarePath media kits, service overviews, and updates
• Coordinate follow-ups and referral tracking
• Maintain accurate CRM or tracking documentation
• Performance & Reporting
• Meet defined weekly and monthly activity benchmarks (visits, outreach, follow-ups)
• Track referral growth and relationship development
• Provide regular reporting to leadership on territory activity and results
• Training & Internal Collaboration
• Complete in-person onboarding and clinic shadowing
• Maintain a strong understanding of CarePath’s clinical services and workflows
• Coordinate with leadership, operations, and clinical teams
• Travel & Work Structure
• Frequent regional travel required (Pennsylvania & New Jersey)
• Remote work permitted when not traveling
• Must be comfortable with driving, scheduling visits, and managing a territory independently
• In-person training and ongoing office visits required

Requirements

• Experience in healthcare marketing, medical liaison, business development, or referral-based sales
• Strong interpersonal and communication skills
• Comfortable presenting to professionals (attorneys, providers, administrators)
• Self-directed, organized, and results-driven
• Valid driver’s license and reliable transportation
• CRM or outreach tracking experience preferred
• Medical-legal, PI, WC, or healthcare referral experience is strongly preferred but not required.

Benefits

• PTO Package & Paid Company Holidays
• Healthcare Allowance Stipend
• Professional growth & support