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About the role
- Marketing Lead at Catalant, developing integrated marketing strategies for the Private Equity sector. Collaborating with teams to enhance brand trust and client engagement.
Responsibilities
- Partner with the VP of Marketing + team to define and execute the marketing roadmap for the PE vertical, identifying opportunities for engagement on key accounts and key market trends
- Drive / conduct market research on key trends in the Private Equity industry
- Lead multi-channel, integrated marketing campaigns
- Monitor news and competitor thought leadership offerings
- Track performance at the campaign level
- Build and maintain working relationships with consultants
- Help establish a PE center of excellence in conjunction with the Practice Community
- Working closely with the Practice Community, Client Community, and external resources, lead collateral creation and curation efforts
- Plan and develop sophisticated thought leadership that speaks the “language of PE” to deepen brand trust and client engagement
- Mine account planning intelligence, lead client and consultant surveys to fuel insights
- Build and maintain a list of PE publications for content and promotional purposes
- Broker case study creation for the website and sales materials
- Develop video content positioning consultants as experts
- Develop and manage our PE microsite
- Identify and drive promotion opportunities for our insights
- Develop PE-focused campaigns
- Drive internal engagement to support PE and FS marketing activities, particularly with social media and content sharing
- Plan and scale Catalant-hosted events for Private Equity
- Research and monitor the PE events landscape to identify new opportunities to engage with PE clients and prospects, evaluating them against business objectives and impact
- Lead strategy and coordination of webinars, virtual programs, and partner initiatives
- Integrate events and sponsorships into broader campaign strategies, including pre-event targeting and post-event follow-up
- Ensure presentation materials, event collateral, and communications directly support pipeline development and client engagement
Requirements
- Bachelor’s degree in Marketing or related, MBA a plus
- 10+ years of marketing experience
- Experience in or targeting the PE industry
- Professional services experience preferred
- Ability to AI prompt effectively and to spot or challenge hallucinations
- Broad marketing experience across digital assets, social, demand generation, thought leadership, content marketing strategy, event and sponsorship activation and cross-channel program management
- Strong business acumen and executive presence
- Familiarity with marketing automation systems
- Solid written communication skills
Benefits
- Flexible paid time off
- 13 company holidays + a week off from Christmas through New Years
- Twelve weeks of paid parental leave regardless of how you choose to grow your family
- Generous health insurance coverage as well as optional vision and dental
- 401k to save for retirement
- Pre-tax commuter and flexible spending accounts
- A lifestyle spending account to be used towards cell phone, internet, commuting, and learning & development
- Wellness stipend for your mental, emotional, or physical wellbeing needs and support
- Work from Home stipend
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