Marketing Analyst at Globo generating strategic insights for commercial positioning and audience data analysis. Collaborating across multiple platforms, including linear TV and digital channels.
About the role
- Lead tourism industry sales efforts for Clear Channel Outdoor, driving growth in destination marketing partnerships. Manage client relationships and develop advertising strategies across various platforms.
Responsibilities
- Lead Tourism industry sales efforts for the Nation’s most powerful Out of Home offering as Director, Destination Marketing & Tourism Partnerships.
- Drive growth within the destination marketing vertical, by developing client and agency relationships that expand revenue and increase advertising investment in Clear Channel Outdoor Assets.
- Drive tourism industry investment in Clear Channel advertising inventory including traditional Outdoor, DOOH, Airport, Experiential and Mobile offerings.
- Generate integrated media proposals to achieve tourism/visitor business objectives.
- Exceed revenue growth targets, on annual basis for clients within the travel/tourism vertical including Destination Marketing Organizations (DMOs), Convention & Visitors Bureaus (CVBs), Tourism Boards, Group Travel / MICE (Meetings, Incentives, Conventions & Exhibitions) & more.
- Be the expert on DMOs, understanding how they operate, make decisions, and measure success to craft impactful advertising solutions.
- Identify incremental opportunities for CCO within existing Travel Trade & Leisure Market customer groups.
- Navigate senior level client leads within the travel/tourism industry sector to secure business meetings on initiative-taking opportunities for CCO.
- Leverage tools, resources & research to discover and connect with qualified prospects more effectively.
- Ensure customer satisfaction by facilitating all aspects of the customer's account in cooperation with Creative, Operations, Marketing and Finance staff.
- Utilize Salesforce and help manage sales pipeline to provide visibility to colleagues and management.
- Represent Clear Channel Outdoor at Conferences, Trade Shows and State/Local Tourism and Travel Summits.
Requirements
- Bachelor’s degree preferred or equivalent combination of education, training, experience, or military experience.
- Four (4) + years of direct client marketing experience in the travel industry/tourism vertical.
- Progressive sales experience and success using consultative, customer needs analysis methods.
- Media sales experience preferred.
- Proven ability to consistently generate new business among destination marketing organizations - identifying qualified prospects, securing meetings, conducting effective CNAs, uncovering opportunities, and shepherding them through closing and on to renewal.
- Demonstrated track record of driving growth.
- Proficient in Microsoft Office applications (i.e., Word, Excel, Outlook, and PowerPoint) and social media platforms.
- Public Speaking Experience gathering, analyzing, and interpreting tourism-related data (e.g., visitor trends, economic impact, demographics) to support funding applications and strategic planning.
- Able to travel outside of the office at least 50% of the time for meetings and industry events.
- Must possess a valid driver’s license.
- Must have access to a reliable vehicle.
- Open to candidates located outside of NYC, Allentown, Chicago.
Benefits
- Multiple Medical, Dental, and Vision Plans to choose from
- Health Care Spending Accounts (HSA and FSA Options)
- Medicare Assistance
- Dependent Care Flexible Spending Account
- Optional Short Term and Long Term Disability Plans
- Company Paid Employee Life and AD&D Insurance
- Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
- Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
- Pre-Tax Commuter Spending Account
- Employee Assistance Program (EAP)
- 401(k) Savings Plan with company match
- Paid Time Off (Accrued Vacation and Sick Plans)
- Free Digital Gym Membership and Discounted Memberships
- Professional Development Opportunities
- Employee Resource Groups
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Intern supporting B2B marketing activities at Ecolab, a leader in sustainable solutions. Focus on hands - on marketing experience in a diverse team environment.
Marketing intern supporting content creation and campaigns for WEROCK Technologies GmbH. Active collaboration with marketing and sales teams in Karlsruhe, Germany.
Lead digital marketing initiatives and trade programs to enhance brand visibility for Yara's crop nutrition solutions. Collaborate with cross - functional teams, driving farmer engagement and optimizing campaigns.
Marketing Intern contributing to NexThreat's marketing strategies and social media management. Supporting content creation and market analysis for a creative and driven team.
Founding Marketer at Finch building marketing strategies to improve access to legal services for everyday Americans. Collaborating across functions to enhance the company’s brand presence.
Intern coordinating marketing analytics and digital enablement at Porsche Asia Pacific. Supporting KPI reporting, digital transformation, and data - driven decision - making.
Trainee in marketing for CUBE Bikes assisting in project management and event coordination. Support marketing efforts while benefiting from independence in a professional team environment.
Chef de Projet Marketing & Accès au Marché contribuant à l’évolution du système de santé. Implication dans la conception et déploiement d’offres d’accompagnement pour établissements de santé.
Associate Director leading HCP marketing strategy for oncology products in the US. Overseeing launch planning, execution, and medical education in this hybrid role.