Marketing Analyst at Globo generating strategic insights for commercial positioning and audience data analysis. Collaborating across multiple platforms, including linear TV and digital channels.
Responsibilities
Generate strategic insights and recommendations that support the commercial positioning of the area's products and solutions.
Collect, integrate, and analyze multi-platform audience data, including linear TV, digital platforms, and social media.
Develop in-depth analyses of content consumption and audience behavior, identifying trends and opportunities.
Prepare analytical reports and presentations that translate data into clear, actionable narratives for different stakeholders.
Support decision-making through data-driven analyses, contributing to the continuous improvement of commercial and content strategies.
Requirements
Bachelor’s degree in Social Communication, Advertising, Marketing, or related fields.
Experience in strategic data analysis, integrating information from different sources, and developing business-oriented analyses.
Ability to collect, analyze, and interpret data from multiple platforms, turning information into actionable insights.
Strong analytical thinking, critical reasoning, and the ability to connect data to strategic and commercial directions.
Experience with analytics and measurement tools such as Google Analytics, YouTube Analytics, Brandwatch, Stilingue, and Cross Platform View (IBOPE).
Benefits
Our recruitment processes are 100% remote, and we encourage applications from anywhere in Brazil and around the world.
Here, everyone helps make transformation happen.
Job title
Mid-level Marketing Analyst – Integrated Advertising Business
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