Regional Workflow Marketing Manager translating global strategies for CEE & Nordics. Collaborating with sales and marketing teams to drive dental product innovations and market growth.
About the role
- Senior Marketing Specialist at Obie executing multi-channel marketing campaigns for real estate insurance. Driving engagement and growth through content development and performance analysis.
Responsibilities
- Execute and optimize multi-channel marketing campaigns across email, lifecycle marketing, product marketing, and channel distribution to drive engagement, lead generation, and sales activity
- Support the iteration and rollout of lifecycle and Digital Account Management (DAM) campaigns, including onboarding, engagement, and re-engagement initiatives
- Leverage segmentation, personalization, and A/B testing to continuously improve campaign performance
- Support the development and execution of co-branded marketing initiatives with Agents and Partners
- Assist in building and scaling tiered marketing support packages that equip partners with tools to effectively sell Obie products
- Collaborate with Channel Distribution to execute communications related to product launches, updates, and key business initiatives
- Develop high-quality, marketing-forward content across external channels including blog, website, social media, and sales enablement collateral
- Contribute to SEO-driven content strategy by identifying gaps, trends, and optimization opportunities
- Translate complex insurance and product concepts into clear, compelling messaging for agents, partners, and end customers
- Support content development for product launches, including landing pages, resource hubs, and customer education materials
- Maintain brand voice and consistency across all external-facing communications
- Partner with Product, Engineering and Data, teams to bring marketing initiatives to life
- Support go-to-market efforts for new products and features, ensuring alignment across internal and external messaging
- Collaborate with leadership to refine messaging that reinforces Obie’s value proposition and market positioning
- Monitor and report on campaign performance, identifying insights and opportunities for optimization
- Support the development and maintenance of dashboards connecting marketing engagement to business outcomes (quotes, binds, revenue)
- Use data to inform content strategy, campaign improvements, and audience targeting
- Leverage AI-powered tools and automation to analyze campaign performance, identify optimization opportunities and enhance targeting, personalization, and content effectiveness
Requirements
- 5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing
- Experience operating as a marketing generalist across campaigns, content, and cross-functional initiatives
- Strong writing and editing skills, with the ability to adapt tone for different audiences (agents, partners, customers)
- Proficiency with marketing and CRM tools (HubSpot, Salesforce or similar)
- Experience with performance marketing concepts including segmentation, testing, and optimization
- Comfort working in a fast-paced, high-growth environment with evolving priorities
- Strong collaboration and communication skills across teams and stakeholders
- Preferred but not required: Experience in personal lines insurance industry
- Familiarity with SEO best practices and content optimization
- Experience supporting product launches or go-to-market initiatives
- Exposure to partner/channel marketing strategies
Benefits
- Comprehensive health, dental, vision and life insurance
- Flexible paid time off
- Retirement savings plan with company match
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