Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Communication and Marketing Assessor for Sicredi's Central South/Southeast network, promoting brand strength and strategic communication for cooperatives in Brazil.
Responsibilities
- Promote and strengthen the Sicredi brand across the states where Sicredi Central South/Southeast operates (Rio Grande do Sul, Santa Catarina, Minas Gerais and Espírito Santo), acting strategically in institutional communication, brand reputation and marketing
- Advise cooperatives in the development, execution and monitoring of marketing plans, including the annual planning cycle
- Plan and execute brand reputation initiatives, supporting cooperatives in building their plans and ensuring alignment with system-wide guidelines
- Manage and oversee press relations requests, including relationships with media outlets, management of third-party suppliers, content approvals, editorial planning, media training and crisis management
- Map, plan and publicize awards, rankings and recognitions, communicating with cooperatives, executives and the press when relevant
- Support and guide cooperatives on social media management, influencer marketing and digital presence, monitoring trends, policies and campaign results; also provide support for website management and updates aligned with system guidelines
- Contribute to the development of cooperatives' Communication and Marketing professionals by providing training, disseminating best practices and national alignments
- Support actions and communications related to sustainability and cooperativism, including dissemination of directives and institutional relations
Requirements
- Bachelor’s degree in Communication, Marketing or related fields
- Completed MBA or specialization in areas that contribute to the role
- Broad/generalist experience in communication and marketing
- Availability for hybrid work, travel and on-site visits
- Experience in content planning and production (plus)
- Experience in negotiations (media buying, sponsorships, etc.) (plus)
- Knowledge of and courses in artificial intelligence (plus)
- Knowledge of cooperativism and the financial market (plus)
- Experience working in a financial institution (plus)
- CPA-10 certification (plus)
- Proficiency in Excel and data analysis (plus)
- Driver’s license (Category B) (plus)
Benefits
- Pro-rated 14th and 15th salaries
- Profit-sharing (PPR)
- Health and dental plans without co-pay (monthly fee only by age bracket)
- Life insurance
- Support for physical activity (Wellhub), nutrition services, telemedicine and mental health platform (Zenklub)
- Meal allowance and food voucher
- Private pension plan up to 10% of salary
- Childcare or babysitter assistance for children up to 6 years and 11 months
- Training platform – Sicredi Aprende, offering a variety of courses
- 40-hour workweek – using a time bank system
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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