Local Marketing Manager responsible for executing iLOQ’s marketing strategy across key European markets. Focusing on regional growth, brand visibility, and customer engagement initiatives.
About the role
- Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
Responsibilities
- Develop and execute a comprehensive, data-driven marketing strategy that drives brand awareness, customer acquisition, and revenue growth
- Align marketing initiatives with organizational priorities and long-term business objectives
- Serve as a strategic advisor to executive leadership on market positioning, growth opportunities, and competitive landscape
- Lead and optimize integrated marketing efforts across digital channels, ensuring alignment to revenue generation, conversion performance, and customer acquisition goals
- Prioritize marketing efforts toward revenue-generating activities and continuously reallocate resources based on performance and ROI
- Continuously evaluate campaign and channel performance, identifying opportunities to improve lead quality, conversion rates, and overall marketing effectiveness
- Leverage data and performance insights to drive continuous improvement in lead generation, conversion, and customer acquisition
- Establish clear visibility into marketing performance, including lead quality, conversion rates, and revenue contribution
- Regularly evaluate campaign performance and implement optimizations to improve outcomes
- Build scalable marketing processes, frameworks, and systems to support growth
- Manage and optimize the marketing budget, ensuring effective allocation of resources and strong return on investment
- Prioritize initiatives and allocate resources based on strategic impact and business needs
- Lead, coach, and develop a team of marketing professionals, fostering a culture of accountability, innovation, and continuous improvement
- Set clear expectations, goals, and performance standards for the team
- Build organizational capability by developing talent and strengthening team effectiveness
- Partner with Sales, Operations, and Executive Leadership to ensure alignment on growth strategies and customer experience
- Contribute to quarterly and annual business planning processes
- Prepare and deliver executive-level presentations on marketing performance, insights, and strategic initiatives
Requirements
- Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred
- 5+ years of progressive marketing experience, including leadership roles
- Minimum of 4 years of experience managing and developing teams
- Demonstrated success in developing and executing marketing strategies that drive measurable business results
- Strong analytical and strategic thinking skills with the ability to translate data into actionable insights
- Proven ability to lead through influence, drive accountability, and operate effectively in a fast-paced environment
- Excellent communication, presentation, and leadership skills.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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