Hybrid Mid-level Marketing Analyst

at Humgroup

• Job title: Mid-level Marketing Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Uberlandia, Brazil

About the role

• Analista de Marketing Pleno atuando no planejamento e execução de campanhas de marketing. Colaboração com times comerciais e análise de métricas de performance.

Responsibilities

• Plan and oversee the execution of marketing campaigns (digital and offline), ensuring delivery and performance.
• Generate and qualify digital marketing demand with the partner agency, focusing on leads that match the ICP and contribute to revenue.
• Monitor and analyze key metrics (CPL, CAC, conversion, ROI), proposing continuous improvements with the digital marketing agency.
• Oversee marketing channels (social media, email, paid media, website, and content).
• Plan campaigns, coordinating creative and content requests and deadlines with the internal communications team and the digital marketing agency.
• Work closely with SDRs and sales to ensure alignment of messaging, offers, and strategy.
• Structure and optimize the marketing funnel and acquisition journeys.
• Manage vendors and agencies, ensuring quality, timeliness, and consistency in deliverables.
• Identify growth opportunities, new channels, and acquisition experiments.
• Ensure consistent communication and strengthen the brand across all touchpoints.
• Organize, monitor, and report results and learnings to the team and leadership.

Requirements

• Analytical thinking and data orientation.
• Ability to translate strategy into practical execution.
• Organization and management of multiple tasks and deadlines.
• Strong communication skills and ability to work effectively in a team.
• Funnel mindset and understanding of the customer journey.
• Proactivity to identify problems and propose solutions.
• Sense of priority and focus on impact (not just activity).
• Ability to test, learn quickly, and adjust course.
• Creativity applied to performance (not just aesthetics).
• Knowledge of digital marketing tools (CRM, automation, media, analytics).
• Familiarity with marketing and sales metrics (CPL, CAC, conversion, ROI).
• Ability to manage vendors and ensure alignment.
• Bachelor's degree in Marketing, Advertising, Business Administration, or related fields.
• Postgraduate degree or MBA in Digital Marketing is a plus.
• Certifications in Google Ads, Google Analytics, SEO, META, and automation tools are valued.

Benefits

• Birthday voucher
• Gym membership
• Parking
• Hybrid work model