HCP Marketing Manager leading key marketing activities for hepatitis product launch at GSK. Collaborating with cross - functional teams and ensuring promotional tactics drive brand awareness and adoption.
About the role
- Marketing Manager for Hemostasis Solutions leading North America marketing strategy and commercialization efforts at Siemens Healthineers. Driving product positioning and stakeholder engagement for diagnostics portfolio.
Responsibilities
- Lead U.S. strategic marketing plans and multi-year product roadmaps
- Own product positioning, pricing strategy, and lifecycle management
- Serve as the Hemostasis subject-matter expert for Sales and cross-functional teams
- Translate complex technology into compelling clinical and commercial value
- Drive demand-generation programs and sales enablement tools
- Influence global product decisions as the voice of U.S. customers
- Build relationships with Key Opinion Leaders and clinical partners
- Develop and deliver impactful training for specialist sales teams
Requirements
- Bachelor’s degree in life sciences, business, or marketing (MBA preferred)
- 4+ years of experience in medical device or diagnostics marketing
- Hemostasis market experience preferred
- Strong business acumen with analytical and financial forecasting skills
- Ability to thrive in a fast-paced, cross-functional environment
- Comfort presenting to internal leaders and external customers.
Benefits
- medical insurance
- dental insurance
- vision insurance
- 401(k) retirement plan
- life insurance
- long-term and short-term disability insurance
- paid parking/public transportation
- paid time off
- paid sick and safe time
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