Marketing Experience Specialist at Manulife supporting advisor experiences and strategic marketing initiatives across Canada. Focus on event planning and execution for advisor engagement and growth.
Responsibilities
Assist Marketing Leads with the execution of advisor and member marketing initiatives across various channels (email, web, sales enablement, etc.)
Support the development of project briefs, content routing, translation requests, and approval workflows
Review creative for accuracy, brand alignment, and quality
Conduct reporting and insights analysis to support marketing performance measurement
Provide budget coordination support and vendor/partner administration as needed
Contribute to the planning and execution of priority marketing initiatives that drive advisor growth, engagement, and program engagement
Serve as a marketing generalist eager to learn, contribute, and grow within a fast paced team
Support planning, management, and execution of events that enhance brand visibility and strengthen relationships with Advisors and key partners
Support event logistics from conception to completion, including venue selection, catering, audiovisual needs, and onsite coordination
Liaise with internal stakeholders, vendors, and partners to ensure seamless execution and alignment with business goals
Help with event budgets to ensure cost effective planning and delivery
Support post event reporting, insights, and recommendations for future improvements
Collaborate with cross-functional teams to ensure cohesive messaging and attendee engagement throughout the event lifecycle
Requirements
Minimum 3+ years experience in marketing or communication related roles
2+ years experience in event planning, event marketing, or related fields with a proven track record of successful execution
Bachelor degree or certificate in Marketing and/or event planning
Excellent communication, organizational, and project management skills
Ability to work independently while being an effective team collaborator
Strong attention to detail, problems solving capability, and comfort managing multiple projects simultaneously
Strong interpersonal skills with the ability to build and maintain relationships with internal teams, external partners, and vendors
Good writing and verbal skills
Self-starter
Bilingualism (English and French) is an asset
Benefits
health insurance
dental insurance
mental health benefits
vision insurance
short- and long-term disability insurance
life insurance
AD&D insurance coverage
wellness benefits
employee/family assistance plans
retirement savings plans (including pension)
global share ownership plan with employer matching contributions
financial education and counseling resources
paid time off including holidays, vacation, personal, and sick days
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