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AE
Hybrid EMEA Marketing Manager, Football
Posted 3 days ago
About the role
- Marketing Manager crafting and delivering the regional Football brand vision in EMEA. Collaborating across teams for strategic market execution and community engagement.
Responsibilities
- Support the lead for the FOP in developing and accomplishing the EMEA Football category strategy and seasonal GTM plans.
- Own key category workstreams across footwear, clubs, athletes and communities, ensuring alignment with brand and commercial objectives.
- Drive consistent, high-quality execution across essential markets and key city platforms.
- Help shape compelling football storytelling rooted in culture, performance and community.
- Be a key partner in creative development with internal teams and external agencies, providing clear strategic direction, inspiring briefs and sharp feedback.
- Coordinate and prioritize key account and partner activations in collaboration with local marketing teams, Sports Marketing, DTC and Retail.
- Ensure activations are integrated across channels and touchpoints, creating consistent brand heat in priority moments and cities.
- Lead and coordinate across club kit launches, activations and cultural fan moments for an established top division football club.
- Partner with the FOP Lead on budget planning, tracking and optimization.
- Manage timelines, deliverables and cross-functional alignment across global, regional and local stakeholders.
- Build strong, trust-based relationships with local EMEA marketing teams.
Requirements
- Relevant years of experience in brand marketing, category marketing or agency environments, preferably within a global brand.
- Deep passion for football and strong understanding of European football culture, ecosystems and communities.
- Established football network and credibility within the sport, culture or creative space.
- Extensive knowledge of, and a passion for, the sports and fashion/entertainment industry.
- Proven ability to lead complex projects across multiple partners and markets.
- Commercial competence with understanding of product, retail and DTC dynamics.
- Experience working in a matrix organization and across EMEA markets (highly desirable).
- Willingness to travel across EMEA as required.
Benefits
- Discretionary Bonus Opportunity
- Discount on the health insurance
- 8% holiday allowance
- Flexible Working Hours
- Pension Scheme
- 25 days Annual Leave per year
- Up to € 300 travel allowance each month
- Hybrid working
- On-site Gym
- Employee Discount
- Work from-home allowance
- Home working equipment
- Sports subscription services
- Flexibility to work 20 days from anywhere each year
- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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