Hybrid Integrated Marketing Manager, ABM

at KNIME

• Job title: Integrated Marketing Manager, ABM
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Austin, United States

About the role

• Integrated Marketing Manager at KNIME driving strategic account-based marketing initiatives. Collaborating with Sales and Product Marketing to translate insights into effective programs.

Responsibilities

• Lead full-funnel, multi-channel campaign planning and execution, from prioritization and timelines to delivery and optimization.
• Design and implement targeted ABM and vertical marketing strategies that engage priority accounts and drive pipeline growth.
• Partner with sales to identify and tier accounts, define segments, support enablement, and ensure smooth lead and account handoffs.
• Act as the central point of coordination across marketing teams, driving clarity on roles, responsibilities, and handoffs, across paid, email, events, web, and personalized content.
• Track engagement, influenced pipeline, and deal velocity to continuously improve ROI and campaign effectiveness.
• Establish repeatable frameworks and scalable processes that support sustained expansion in global markets.

Requirements

• 5-7+ years of experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries.
• Understand ABM principles, digital channels, and full-funnel campaign design.
• Comfortable with Salesforce, HubSpot, and marketing automation tools; experience with platforms like 6sense or Demandbase is a plus.
• Proficient in translating insights from CRM data, voice of customer, win/loss analyses, and market research into compelling narratives and effective campaigns.
• Successfully worked with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals.
• Proven ability to move seamlessly between strategy and execution, managing details while keeping the bigger picture in focus.

Benefits

• Sports: Subsidized gym memberships and sport courses in select locations.
• Flexibility: Hybrid or remote options (depending on location) and flexible working hours to support your work-life balance.
• Purpose-driven impact: Shape how leading enterprises engage with data and AI, helping them unlock real value with intuitive, open tools.
• A builder’s opportunity: Take ownership of a strategic growth area and create scalable ABM frameworks with visible business impact.
• International collaboration: Work across regions and functions in a diverse, global team united by curiosity and openness.
• Learning: Grow alongside experienced marketers, product experts, and sales leaders in a culture that values knowledge sharing and experimentation.