Chef de Projet Marketing & Accès au Marché contribuant à l’évolution du système de santé. Implication dans la conception et déploiement d’offres d’accompagnement pour établissements de santé.
About the role
- Marketing Manager driving growth for FLO's residential charging solutions across sales channels. Responsible for strategic marketing and demand generation with a hybrid work model.
Responsibilities
- Define and lead an omnichannel growth strategy aligned with business objectives, integrating: distribution and eCommerce; product marketing positioning and value proposition; demand generation and marketing activation.
- Define the marketing strategy to support sales across all channels.
- Develop launch plans for promotions and seasonal campaigns.
- Optimize the channel mix based on profitability and positioning.
- Identify growth levers (pricing, product offering, programs, partnerships).
- Define the acquisition and demand-generation strategy (digital, partners).
- Manage marketing budgets and ensure optimal ROI (CAC, ROAS, profitability).
- Supervise agencies and execution partners (media, eCommerce, content).
- Develop marketing tools to support partners.
- Structure promotional and incentive programs to drive sales.
- Ensure message and brand consistency across all touchpoints.
- Work closely with sales teams to align strategy with field execution.
- Ensure a consistent, high-performing experience across all channels (social media, customer service, partners).
- Track performance KPIs (revenue, margins, conversion, acquisition).
- Analyze market data to identify opportunities and risks.
- Translate data into strategic recommendations and develop dashboards.
- Coordinate internal teams (sales, product, operations, finance).
- Manage external partners responsible for execution (eCommerce platforms, agencies, etc.).
- Play a key role in commercial planning (S&OP, forecasting, growth initiatives).
- Manage a resource that operationalizes online commerce.
- Candidate based in Montreal: remote work + travel to Quebec City once per month.
- Candidate based in Quebec City: hybrid — remote work and in-person collaboration 2 days per week.
Requirements
- University degree in business, administration, marketing or a related field (or equivalent);
- Proven experience in commercialization, online commerce and marketing (over 5 years);
- Proficiency with performance tracking, reporting and CRM tools (sales forecasting, data analysis);
- Excellent verbal and written communication skills in French and English — English is required to collaborate with partners and internal teams across Canada.
- Strong analytical rigor and the ability to monitor and manage performance indicators;
- Initiative and proactivity to identify and resolve operational issues;
- Ability to manage multiple internal and external teams and projects simultaneously;
- Flexibility and adaptability in a fast-changing environment;
- Ability to positively influence contributors and act as a strategic internal and external partner;
- Ability to translate performance data into clear, actionable recommendations.
Benefits
- Group RRSP: Employer contribution up to 2%. Save for the future.
- Welcome days: 5 days to start at FLO. Begin your first year on the right foot.
- Recharge days: 5 days of leave to take care of yourself and your family.
- Summer Fridays: afternoon time off. Enjoy the sunshine.
- Telemedicine: easy access to quick care for the whole family.
- Increased vacation: rewarded experience. More time to enjoy.
- EV benefits: home charger provided. Drive green.
- Friends & Family discount: share FLO benefits. Expand the network.
- Insurance: comprehensive coverage. Peace of mind.
- Culture: humanity and hands-on leadership. We grow together.
- Parental leave: 5 days in addition to RQAP.
- JEDI: Justice, Equity, Diversity, Inclusion — a program that brings our teams into harmony.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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