Hybrid Director of Growth – Acquisition Marketing

at Minted

• Job title: Director of Growth – Acquisition Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $176,534 - $231,700 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, San Francisco, United States

About the role

• Director of Growth & Acquisition Marketing at Minted to develop innovative customer acquisition strategies. Accelerating growth across all of Minted’s product categories in a hybrid work environment.

Responsibilities

• Own all aspects of performance marketing: develop strategies and plans to drive near-term new customer acquisition and build a foundation for healthy growth into the next decade.
• Identify and drive new game-changing marketing opportunities to further scale the business and improve efficiencies.
• Develop new and comprehensive approaches to measure the effectiveness of all marketing initiatives, in partnership with Minted’s Analytics team.
• Manage and drive continuous improvement of day-to-day performance management and reporting.
• Lead a team and manage multiple agency relationships; hire, manage, and develop best-in-class marketers.
• Create broad visibility into marketing learnings and impact; develop organization-wide understanding of and enthusiasm for the strategic impact your team delivers to the business.
• Work cross-functionally with category general managers, product, engineering, creative, and analytics to unlock new growth opportunities.

Requirements

• 10+ years of world-class expertise in performance marketing (including search, display, paid social, and affiliate) and media planning.
• An understanding of the TV & streaming media landscape.
• Deep understanding of the search landscape (SEM, SEO, GEO).
• Experience with running other acquisition channels like Affiliates, Programmatic Display, Paid social, etc.
• An extremely high analytical capability complemented by a strong brand sensibility.
• Strong track record of building, managing, and mentoring high-performance teams.
• You have a high bar for talent and will continuously raise the bar at Minted.
• Bachelor’s degree required, MBA preferred

Benefits

• Medical, Dental, and Vision Benefits
• Employer Funded Health Savings Account
• 10 Paid Holidays
• Paid Time Off and Sick Leave
• Paid Parental Leave
• Monthly Gym/Wellness Reimbursement
• 401(k) retirement savings plan
• Employer Funded Commuter Benefits
• Employee Discount
• Friends and Family Discount