Growth & Communication Specialist driving B2C growth in Italian market for financial products. Plan, execute, and optimize paid acquisition campaigns with a focus on core performance metrics.
Responsibilities
Plan, execute, and optimize paid acquisition campaigns for the Italian market
Manage external partners such as ads comparison sites and affiliate networks
Work hands-on with Google Ads and/or TikTok Ads
Monitor and improve core performance metrics: CAC, CPA, ROAS
Analyze the full funnel and identify conversion drop-offs
Run basic A/B tests on creatives, audiences, and messaging
Manage and own website content and review analytics to improve performance
Translate data into clear insights and concrete optimization actions
Own campaign performance and reporting end-to-end for Italy
Requirements
2–4 years of experience in growth, performance, or digital marketing
Hands-on experience managing campaigns directly (not only supporting)
Strong understanding of B2C performance marketing and funnel logic
Comfort working daily with dashboards, metrics, and numbers
Ability to clearly explain results, learnings, and trade-offs
Strong understanding of banking consumers and digital behavior
Fluent English and Spanish (written and spoken)
Italian is a nice to have
Benefits
Clear ownership of growth for the Italian market
Direct impact on business performance and efficiency
International, collaborative environment with short decision paths
Strong learning and development opportunities
Exposure to digital banking and regulated markets
Hybrid working model and competitive compensation
Culture focused on clarity, ownership, and continuous improvement
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