Site Origination and Acquisition Manager developing high - quality locations for public EV charging infrastructure. Leading market analyses and negotiations in the eMobility sector.
About the role
- Senior Growth Marketing Manager scaling growth programs for Recollective's online research software, managing campaigns to generate sales opportunities and optimizing lead generation channels.
Responsibilities
- Campaign Creation; identify and build new marketing activities such as webinars, in-person events, and email campaigns that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC
- Lead Delivery; deliver against the weekly, monthly and quarterly lead generation and sales opportunity targets
- Paid; directly manage paid social, paid search and retargeting channels
- Budget Management; track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
- Lead Management; track and optimize lead lifecycle and conversion rates. Help guide SDR campaigns, set goals for conversion of leads to opportunities
- Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts
- Assist in landing page, email and ad content development to target customers throughout the customer lifecycle
Requirements
- 4-6 years of experience in growth marketing or a related field, ideally in B2B tech or a startup environment
- Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce)
- Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of SaaS sales process and strategies
- Excellent communication and collaboration skills
- Post-secondary degree in marketing or related field
- Experience in the market research industry is a plus
- Experience in B2B and B2C marketing is a plus
- Knowledge of data analysis and visualization tools, such as Tableau, is a plus
Benefits
- Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision etc.)
- 4 weeks' vacation
- 3 paid personal days each year
- Flexible statutory holiday policy
- Generous Group RRSP matching
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