VP of Digital Growth & Acquisition marketing improving funnel performance and conversion efficiency across OnePay. Collaborating with teams to drive marketing strategies and structured experimentation.
About the role
- Growth Strategist driving user acquisition strategies for JustPlay. Collaborating with cross-functional teams to optimize channels and drive performance improvements.
Responsibilities
- Own and manage selected User Acquisition channels end-to-end, from strategy to execution and optimization
- Lead cross-functional growth initiatives, including UA & Product experiments, Web UA,and Retargeting
- Develop and execute scalable testing roadmaps across channels and platforms
- Collaborate closely with Product, Creative, Data, and Engineering to drive performance improvements
- Organize and optimize workflows across campaigns and projects to ensure clarity, efficiency, and accountability
- Act as a trusted sparring partner within the team, bringing structure, ownership, and momentum to UA initiatives
Requirements
- You have experience running classic and incentivized UA channels (e.g. playtime, multi-reward models)
- You have understanding of how affiliate and influencer marketing works and be able to build reliable measurement frameworks
- You have a strong analytical mindset with the ability to turn data into actionable insights
- You are skilled in structuring and executing testing roadmaps across channels and platforms
- You can identify and scaling growth opportunities
- You can leverage AI tools for data analysis
- You are proficient in: Adjust, Firebase, Claude, Figma, Miro, Looker, Jira
- You have an entrepreneurial mindset and strong sense of ownership
Benefits
- Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
- Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
- Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc.
- Germany-Based Benefits: 25 vacation days, free Wellhub gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
- State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
- A Relocation Package: Includes visa support for those who need it
- Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
- Engaging and Diverse Work Environment: Join a diverse team, with over 30 nationalities working from over 25 different locations
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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