Senior Growth Marketing Manager scaling growth programs for Recollective's online research software, managing campaigns to generate sales opportunities and optimizing lead generation channels.
About the role
- Organic Growth Strategy Manager shaping TELUS Health's growth strategies and initiatives while collaborating with cross-functional teams to identify opportunities and insights.
Responsibilities
- Help develop and maintain the enterprise Organic Growth Strategy, aligned to TELUS Health global portfolio
- Identify, frame, and prioritise cross‑sell and upsell opportunities by: Analyzing how products work together across customer segments
- Highlighting expansion pathways across the portfolio
- Clearly articulating where growth can be accelerated through portfolio connection
- Feeding prioritised opportunities into Product Council and Marketing Council forums
- Translate insight into strategic action: Interpret customer, product, and market intelligence
- Create a consistent “Insight → Strategy → Priority” narrative
- Ensure insights drive decisions, not just reporting
- Produce and own the Monthly Insight Pack, ensuring it: Highlights performance, trends, risks, and opportunities
- Clearly connects insight to recommended strategic actions
- Supports leadership, Product Council, and Marketing Council decision‑making
- Support portfolio positioning and messaging alignment by: Partnering with Marketing and Product on value propositions
- Ensuring portfolio narratives reinforce organic growth priorities
- Helping position TELUS Health as an integrated portfolio rather than siloed products
- Enable governance and prioritisation forums, including: Product Council (growth lens, opportunity framing)
- Marketing Council (priority focus, opportunity sizing, narrative consistency)
Requirements
- 5–7+ years’ experience in strategy, commercial strategy, growth strategy, product strategy, or GTM strategy roles
- Strong analytical capability combined with the ability to create clear, compelling strategic narratives
- Experience working at the intersection of Product, Marketing, Commercial, and Customer teams
- Proven ability to identify and prioritise cross‑sell, upsell, or expansion opportunities
- Comfort influencing without direct ownership or authority
- Strong stakeholder management and executive communication skills
- Experience in health, digital health, SaaS, or complex portfolio‑based businesses is an advantage
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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