Growth Lead for strategic consultancy managing revenue generation and executing high - impact projects. Hands - on role from qualified acquisition to optimization of sales funnel.
About the role
- Responsible for patient acquisition and physician relations at Trulieve. Engaging with medical professionals to promote patient access to medical cannabis.
Responsibilities
- The Physician Relations & Patient Growth Field Specialist is responsible for driving new patient acquisition and strengthening physician & clinic relationships within an assigned territory.
- This role serves as the frontline representative of Trulieve, building trust with medical professionals, educating clinic staff, and supporting patient access to medical cannabis.
- Field Specialists execute territory growth strategies through direct physician engagement, community outreach, and event participation, aligning their efforts with Regional Managers and statewide & national initiatives.
- Build, maintain, and expand relationships with qualified physicians, providers, and clinic staff within the assigned zone.
- Consistently educate physicians and office staff on Trulieve products, services, and the Texas Compassionate Use Program (TCUP).
- Support patient growth by ensuring physicians feel confident recommending Trulieve as a trusted partner for their patients.
- Attend and represent Trulieve at local community events, patient advocacy group meetings, and health-related initiatives.
- Tailor education and outreach efforts to the unique needs of each physician’s patient population.
- Maintain expert-level knowledge of Trulieve’s product catalog, regulatory requirements, and market trends.
- Relay insights, feedback, and competitive intelligence from the field to Regional Managers to inform broader growth strategies.
- Partner with the marketing team and Regional Managers to execute campaigns, refine messaging, and maximize physician engagement and patient growth.
- Resolve physician and patient escalations with professionalism and urgency, ensuring timely solutions that maintain trust and strengthen relationships.
- Collect, track, and report field data on physician engagement, patient acquisition, and competitor activity to support territory and statewide growth strategies.
- Communicate updates on new regulations, program changes, and compliance requirements to physicians and clinic staff, ensuring accurate understanding and adherence.
- Demonstrate professionalism, empathy, and problem-solving skills when interacting with patients, physicians, and community partners.
Requirements
- Bachelor’s degree preferred in healthcare, sales, marketing, or a related field.
- 1–3 years of experience in healthcare, medical sales, physician relations, or a related field.
- Strong interpersonal, communication skills, and ability to build lasting relationships across multiple levels of an organization.
- Charismatic, energetic, and engaging presence that leaves a lasting positive impression and inspires trust.
- Exceptional interpersonal skills with the ability to connect authentically, build relationships quickly, and influence diverse audiences.
- Organized, self-motivated, and adaptable in a fast-paced and evolving environment.
- Confident presenter with the ability to tailor education to physicians, staff, and community groups.
- Proficiency in Microsoft Office and CRM systems.
- Knowledge of the Texas Compassionate Use Program (TCUP) strongly preferred.
- Must possess a valid driver’s license
- Must be able to pass a level 1 and level 2 background check
- Must be at least 21 years of age
- Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies
- Must be able to relate to and work with patrons of different ages, abilities, and patrons that at times are experiencing emotional distress, or displaying a hostile attitude
Benefits
- Comprehensive benefits package including paid time off
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