Growth Lead for strategic consultancy managing revenue generation and executing high - impact projects. Hands - on role from qualified acquisition to optimization of sales funnel.
About the role
- Growth Specialist leading coupon strategy and governance across departments for the company. Collaborating with Marketing, Finance, and Analytics to optimize coupon performance.
Responsibilities
- Definir el framework global de cupones, incluyendo ownership de presupuesto, reglas y principios de uso.
- Traer orden y visibilidad a una palanca que hoy está fragmentada entre equipos y países.
- Asegurar que los cupones estén alineados con los objetivos de negocio y la propuesta de valor para el cliente.
- Definir criterios mínimos de calidad para lanzar cupones.
- Diseñar un proceso de aprobación simple, claro y robusto.
- Establecer KPIs comunes y estándares de evaluación post-implementación.
- Definir el marco de medición para evaluar incrementalidad y evitar canibalización.
- Analizar los resultados de cupones para identificar el impacto real y oportunidades de optimización.
- Idear nuevos tipos de cupones y casos de uso, basados en benchmarks e investigación interna, y liderar su desarrollo y experimentación aprovechando recursos cross-área (ej.: equipos de CRM, Producto e IT).
- Sistematizar y compartir mejores prácticas sobre qué ofertas funcionan, para qué audiencia y en qué momento del lifecycle.
Requirements
- Al menos 3 años de experiencia en roles de Growth, CRM, Performance Marketing, Pricing o vinculados a revenue.
- Habilidades analíticas sólidas y experiencia evaluando impacto comercial.
- Experiencia trabajando en entornos multi-país y cross-funcionales.
- Conocimiento de mecánicas de cupones o estrategias de incentivos (deseable).
- Perfil estructurado, autónomo y orientado a impacto.
- Portugués (deseable).
- SQL, Power BI, Insider (nice to have).
Job title
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