User Acquisition Manager at Lucida AI managing significant ad budgets and campaigns for growth. Focused on multi - channel user acquisition and data - driven scaling strategies in the AI industry.
About the role
- Senior Manager overseeing Franchise Marketing and Marketing Automation at Cruise Planners. Responsible for guiding marketing initiatives to grow franchise sales and travel sales across channels.
Responsibilities
- Oversee Franchise Marketing and Marketing Automation activities
- Create and track performance metrics and goals for ongoing digital campaigns
- Analyze email marketing data and develop campaign strategies based on personas, demographics, previous travel history, geolocation and online behavior
- Compile marketing metrics and ROI data and prepare reports for executive team and travel partners
- Champion online trends, track analytics/KPI’s for digital and mobile activities
- Manage lead gen program including SEO and/or AI optimization, advertising/marketing plan
Requirements
- 5+ years of marketing experience
- Bachelor's degree
- Previous franchise marketing/sales experience preferred, but not required
Benefits
- Equal employment opportunities (EEO) to all team members and applicants
- Professional development and hands-on training with industry’s top executives
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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