Marketing Manager crafting and delivering the regional Football brand vision in EMEA. Collaborating across teams for strategic market execution and community engagement.
About the role
- Home Single Serve Marketing Associate managing category strategy and portfolio for Lavazza. Collaborating with cross-functional teams to drive NPD, pricing, and consumer engagement.
Responsibilities
- Identify main shopper trends to build the SS (Single Serve) category vision and development.
- Build and articulate compelling selling stories, including yearly priorities, key category trends, and 5Ps direction.
- Lead analysis of existing portfolio/NPD performance to identify growth drivers and improvement areas.
- Build SS Assortment guidelines (both for online and offline business), providing the local activation team and Commercial Strategy the base to build customer assortment priorities and distribution targets.
- Define SS portfolio objectives and establish priority rankings through category assessment and new product development (NPD) opportunity identification.
- Define key elements and success criteria for each NPD initiative.
- Coordinate the end-to-end NPD creation process across cross-functional teams to ensure timely and successful launches.
- Develop pricing, promotional strategy, and volume ambitions aligned with business goals.
- Constantly interact and build relationships with Global Headquarters counterparts; share with them local North America results, evidence and insights.
- Align SS brand assets with relevant below-the-line (BTL) tools and match with retail calendars to maximize shopper engagement.
- Collaborate with brand and shopper marketing teams to ensure consistent messaging across channels.
- Establish SS shopper KPI objectives at the national level to track performance and drive accountability.
- Oversee customer activation analysis on a national scale to optimize impact and ROI.
- Manage sell-out sales force activities at national level, including set-up, coordination, and ongoing support (e.g., IRT, Basemakers).
- Partner with NA platform, supply chain, demand planning and commercial strategy teams to ensure alignment on NPD timelines and deliverables.
- Monitor category performance using syndicated data (IRI, Nielsen, etc.).
- Prepare dashboards and reports to support decision-making and identify SS growth opportunities.
- Supporting big or national Trade Shows as needed (FMI, Expo West, WAFC, etc.)
Requirements
- Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Communications, or a related field preferred
- 3+ years trade marketing, shopper marketing experience
- Strong communication skills
- Strong proficiency in PPT, Excel
- Self-starter able to manage multiple priorities simultaneously
- Strong project management skills
- Ability to travel as needed up to 33% of time
- Ability to occasionally lift and/or move up to 50 pounds
Benefits
- Competitive Medical, Vision, Dental Benefits
- 401K Package
- Employee Assistance Program
- Hybrid Work Schedule
- Ability to be barista certified
- Tuition Reimbursement
- Performance Development Plans
- Employee Discounts
- Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
- Flexible business casual dress code - jean friendly!
- Free coffee, anytime!
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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