Digital Marketing Manager at Georgia United Credit Union developing digital marketing strategies. Leading paid media and optimizing campaigns for growth and brand awareness.
Responsibilities
Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness.
Leads paid media strategy and manage budgets for search, display, and social campaigns.
Collaborates with cross-functional teams to align initiatives with organizational goals and quickly iterate new concepts.
Maintains consistent and distinct brand presence across all digital touchpoints.
Implements innovative engagement strategies, including member storytelling and interactive campaigns.
Drives performance through A/B testing, automation, personalization and landing page optimization.
Guides the development, curation, and deployment of compelling digital content.
Requirements
Bachelors or better in Marketing or related field
5–7 years of progressive digital marketing experience with a track record of innovation and measurable success.
Proficient in Google Analytics, Google Ads, Microsoft Office, and HTML.
Hands-on experience with website management, A/B testing, SEO/SEM, email marketing, social media tools, and AI-powered content creation.
Strong understanding of digital analytics and ability to translate data into actionable insights.
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