Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Manager at SambaSafety leading ABM and paid media initiatives. Developing targeted campaigns for Tier 1 Enterprise and Mid-Market accounts to drive revenue growth.
Responsibilities
- We're looking for a strategic Digital Marketing Manager to lead account-based marketing and paid media initiatives.
- You'll own the development and execution of targeted campaigns designed to engage our Tier 1 Enterprise and Mid-Market accounts.
- Build and execute multi-channel ABM campaigns targeting our pre-qualified list of Enterprise and Mid-Market accounts.
- Monitor account engagement and buying signals to determine when accounts are ready to be passed to our outbound SDR team.
- Collaborate with internal teams including Content Marketing for campaign copy.
Requirements
- At least 2 years of proven experience developing and executing successful ABM campaigns in a B2B environment.
- Hands-on expertise using ABM platforms such as 6sense, DemandBase, or Propensity.
- 3 years' experience building and optimizing paid media campaigns across multiple channels (LinkedIn, Google, Facebook, etc.).
- Experience marketing to large, complex Enterprise accounts with long sales cycles and multiple stakeholders.
- Track record of using data to measure campaign effectiveness, identify optimization opportunities, and make strategic pivots.
- Demonstrated ability to report on ABM impact using pipeline and revenue metrics rather than traditional lead-based KPIs.
Benefits
- Flexible and generous Paid Time Off and Paid Volunteer Days
- 401k Employer Match
- Generous Healthcare Benefits
- Up to 12 weeks paid time off for maternity leave based on tenure
- Wellness & Tuition Reimbursement
- Flexible Work Arrangements
- Lots of SambaSafety swag & SambaSafety Events
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