Digital Marketing Co - op Student creating engaging content for WildPlay's marketing efforts. Collaborating with a passionate team to produce videos, graphics, and social media engagement in a hybrid role.
FF
Hybrid Senior Online Marketing Manager – hybrid in NRW
Posted last week
About the role
- Senior Online Marketing Manager at Fynbiz, responsible for SEO and SEA strategy implementation. Focused on boosting digital marketing efficiency and driving measurable results.
Responsibilities
- Manage our SEA channels including keyword strategy, budget planning and performance optimization — with a clear focus on efficiency, scaling and measurable results.
- Independently develop and implement our SEO strategy: classic on-page/off-page, technical SEO, and Generative Engine Optimization (GEO) for LLMs.
- Lead complex SEO projects such as platform migrations, ensuring preservation and growth of key backlink and ranking metrics.
- Define and prioritize test roadmaps, including statistically sound A/B tests, sample size calculations, uplift analyses and time management.
- Implement and optimize WordPress, Google Tag Manager and basic HTML/CSS adjustments in collaboration with developers.
- Protect and grow our SEO value during migrations without risking existing rankings.
- Work pragmatically and solution-oriented: identify blockers early, find practical solutions and drive projects forward.
- Balance speed with thoroughness: act quickly without compromising statistical validity or quality.
- Promote team growth and knowledge sharing: pass on experience, support colleagues and contribute to a lean marketing culture.
Requirements
- 5–7 years of experience in online marketing, preferably with B2B marketing.
- Solid expertise in SEA — dual expertise in SEA/SEO is a plus.
- Technical understanding of WordPress, Google Tag Manager and basic knowledge of HTML/CSS.
- Senior-level SEO knowledge: site structure, landing pages, content strategies, internal/external linking, performance optimization (speed/mobile) and understanding of core ranking factors.
- SEA skills in keyword strategy, budget control and performance analysis.
- Confident handling of data and statistics — confidence intervals, uplift calculations, sample size and test duration considerations are familiar to you.
- Decisiveness and pragmatism — you prioritize MVPs, assess risks and act quickly without sacrificing statistical rigor.
- Native-level German and good English skills.
Benefits
- Competitive salary & benefits
- Flexible work hours & workation: trust-based working hours, 30 days of vacation and the option to work from anywhere — whether from home or on a workation.
- Security & wellbeing: subsidized pension plan, employee discounts and regular team events for social exchange.
- Support for you and your family: access to our Employee Assistance Program (EAP) for you and your dependents — for all life situations.
- Grow with us: regular training and language courses to support your personal and professional development.
- Modern work environment: work flexibly from our modern Berlin office or from home — with the technical equipment you need.
- Dynamic team: a highly motivated, international team that values collaboration, open communication and a positive working environment.
Job title
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